Toyota India has launched limited edition of its popular small car Toyota Etios Liva in New Delhi India on 31 July 2012 to marks its one year launch anniversary. The special edition is called – Liva TRD Sportivo, the special special edition of Liva will be available only in a limited number (1200 units) till October 2012 (or till stocks last) and will be available for and ex-showroom Delhi price of Rs. 5.23 lakhs for the petrol model and Rs. 6.32 lakhs for Diesel variant.
The bookings and deliveries of the limited edition Liva TRD Sportivo starts from 31 July 2012 only. These cars will be available only in two special colours, White and Ultramarine Blue. The special visual elements of the TRD special edition is designed by Toyota Racing Development Japan.
What Is New In Liva TRD Sportivo?
Special elements on the Liva TRD Sportivo include:
Sporty Design Package:
It has got front bumper spoiler, aerodynamic side skirt, dual tone rear bumper spoiler and dual tone roof spoiler which is together termed ad aero design.
Sporty Alloy Wheels:
The Liva TRD Sportivo has special design smoked 15 inches sporty alloy wheels with a gun metal finish.
Racing Inspired Body Graphics:
Special body graphics and roof ornaments give a sporty appeal to the car.
Limited Edition Branding:
These cars will be badged as “TRD Sportivo” special edition which gives it a distinct branding.
The limited edition cars will get silver shift knob and TRD Sportivo logo seat fabric to further brand it on the interiors as well.
On the launch of the special edition, Mr. Sandeep Singh, Deputy Managing Director, Marketing, TKM added
“The Liva TRD Sportivo Limited Edition is a trendy and sporty vehicle for the ever enthusiastic and vibrant youth of today. It will offer product exclusivity and excitement thus enhancing the ownership experience and image of the Etios Liva. TKM has undertaken many active steps to cater to the youthful market and this is just one such initiative to further our efforts. Our Waku Doki campaign takes the Toyota experience to a different level. Waku Doki is a Japanese phrase, short for Waku Waku Doki Doki, which literally means “heightened anticipation and excited heart thumping”.