I have been closely following Mahindra’s unprecedented growth on the sales charts, with their SUVs selling like hot cakes. But do you know, not all of their cars have had the same luck? Let me explain.
Today, I have come up with a list of 5 Mahindra cars that did poorly on the sales charts. This is pretty much in stark contrast with almost all their current cars, which sell in good numbers. Of course, I completely acknowledge that not all cars can sell in great numbers. Some are even destined to fail miserably. But this post is simply It is quite common in the automobile industry that some car models fail miserably. It has been happening since time immemorial and we will encounter it in times to come as well. I understand that it is utterly disappointing and financially taxing for a carmaker. Any car which goes into production needs a massive investment from the time of designing, and testing to finally manufacturing. While it is a part and parcel of the industry, there are many lessons that carmakers learn which they implement in their subsequent products. Let us check out the top flops in Mahindra’s camp in the years gone by.
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Mahindra Cars No One Bought
|Top Flops at Mahindra|
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Mahindra Verito Vibe
I really need to start this list with the Mahindra Verito Vibe. It was a hatchback with a distinct rear profile. Essentially, it tried to imitate the coupe-style which is prevalent in high-end premium luxury SUVs. It remained in production between 2013 and 2019. Under its hood sat a 1.5-litre K9K I4 engine with a 5-speed manual gearbox. It was 3,991 mm long and had a wheelbase of 2,630 mm. Note that there was also an electric version of the Verito by the name eVerito. It also remained unpopular as the trend of EVs was not high back at the time of its existence.
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Then there was the Mahindra Nuvosport on this list of cars no one bought. It is, essentially, a facelift of the Quato in India. However, it contains some pretty sporty elements. It remained in production between 2016 and 2020. It had a 7-seat arrangement, dual-theme interior, a chrome-accented instrument cluster, plush faux leather upholstery, aluminium pedals, aluminium scuff plates, chrome accents around the AC knobs, and much more. Under its upright bonnet, there was a peppy 1.5-litre mHawk diesel mill which generated 100 hp and 240 Nm of peak power and torque from the 2-stage turbocharger. It was discontinued in 2020 owing to failure to meet the evolving emission norms and lack of demand.
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Mahindra Alturas G4
Now, this is a fascinating case. The Alturas used to be one of my favourites, especially at the price point it was sold at during its last phase. All the other products on this list of Mahindra cars no one bought are quite old and relatively inexpensive. But the Alturas G4 belonged to the opposite end of the spectrum. It was the flagship model from the Indian auto giant which remained in production from 2018 (as SsangYong Rexton) to 2022. It was powered by a 2.2-litre diesel engine which produced 178 hp and 420 Nm of peak power and torque. There was a 7-speed automatic transmission on offer. However, owing to high maintenance costs and low demand, many people didn’t consider it to be great value for money. Hence, it was phased out in 2022.
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It needs to be clarified here that I have mentioned NuvoSport before Quanto simply because the latter wasn’t as big a dud. Mahindra has been known for making compact 7-seaters in the country for decades now. It is impressive to witness how Mahindra is able to squeeze in 7 seats into just about any car. The Quanto is yet another example of it. From the outside, it had a typical tall boy stance with an MPV-ish silhouette. It was powered by a potent 1.5-litre diesel engine which is good for 100 hp and 240 Nm of peak power and torque. This is the same mill which also powered the aforementioned Nuvosport. It was launched way back in 2012 and remained in existence until 2020. In fact, the Nuvosport in 2016 was the spiritual successor of the Quanto. After the BS6 norms came into existence, the Quanto became unavailable.
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Mahindra KUV100 NXT
The final product on my list of the Mahindra cars no one bought is the KUV100 NXT. It was the facelift version of the country’s first-ever micro-SUV. It was launched in 2017 with a hope of vitalising the sales performance of the KUV100. Interestingly, it was discontinued this year itself after facing very poo. After a relatively poor show for around 6 years, Mahindra finally decided to discontinue the KUV100 NXT. The 6-seater had a 1.2-litre mFalcon petrol engine which produced 82 hp and 115 Nm of peak power and torque. The centre armrest between the front seats doubled up as a third seat. Still, due to a pretty low demand, the compact SUV is no longer with us today.