Aprilia India has roped in Bollywood star John Abraham as its brand ambassador. The partnership between Aprilia India and John Abraham goes beyond traditional celebrity endorsements. This collaboration signifies a synergy of values, with Abraham’s love for high-performance bikes mirroring Aprilia’s legacy of making performance-focused two-wheelers.
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John Abraham Adds Aprilia RS457 to His Motorcycle Collection
Aprilia India’s association with John Abraham is based on the latter’s deep connection with Indian performance biking enthusiasts. The actor’s passion for motorcycles makes him a true advocate for fast bikes. With this association, the actor adds the Aprilia RS457 to his huge collection of motorcycles. The motorcycle manufacturer’s most affordable sports bike costs Rs. 4.10 lakh (ex-showroom).
Speaking on this collaboration, John Abraham said, “I am thrilled to be associated with Aprilia. I personally connect with the Aprilia brand, which embodies passion, performance, and style.” He went on to acknowledge the brand’s celebrated legacy and his eagerness to be part of their journey in promoting high-performance bikes that capture the spirit of racing, adventure, and sport.
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Diego Graffi, Chairman and Managing Director of Piaggio Vehicles, commented, “We are incredibly excited to welcome John Abraham to the Aprilia family. John’s passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit.” The top executive feels this collaboration with reinforce the brand’s vision and resonate with motorcycle buyers in the market for stylish products that are stylish.
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