The French auto giant is in the process of rebranding its image to appeal to a new set of potential customers
As a part of Renault’s new renault. rethink. brand transformation strategy, two new’R stores have been inaugurated in Indore and Sagar in Madhya Pradesh. This marks the brand’s marketing initiative to demonstrate its new-age showrooms to attract more customers. Renault wants to display its New Visual Identity (NVI) with this strategy. In essence, it is working on brand image, as well as new products like the Duster, to increase its market share in India. Let us take a look at the details here.
Two New Renault new’R Stores Debut in Madhya Pradesh
Renault India has opened two new car showrooms in Madhya Pradesh – one in Indore and one in Sagar. These stores mark the debut of Renault’s new retail identity in the state. The new showrooms follow Renault’s global design standards. They feature a sleek black exterior and an updated logo. Inside, the layout focuses on providing more space for cars, allowing customers to walk around and explore each model easily. This new design also includes modern customer lounges, consultation zones, and comfortable seating.
The goal is to make the car-buying process simple, accessible, and more enjoyable. These showrooms are part of Renault India’s ongoing efforts to meet changing customer needs. The company is blending modern design, digital tools, and customer-friendly spaces to improve the car-buying experience. Renault is working to expand its network across India and bring world-class services to more locations. With these new outlets in Madhya Pradesh, Renault continues its journey to create a future-ready, customer-first retail experience.
Speaking on the occasion, Mr. Francisco Hidalgo, Vice President Sales & Marketing-Renault India Pvt. Ltd., said, “Madhya Pradesh has been a priority market for us with the kind of reception our vehicles have received in the state. The opening of new’R stores in Indore and Sagar is an important step forward in scaling up our business expansion as per the renault. rethink. strategy, which puts focus on building positive customer experiences that showcase Renault’s global brand values while catering to local aspirations. With Madhya Pradesh now on our new’R store map, we are one step closer to creating a future-ready retail ecosystem across India. As we continue to expand our footprint, we intend to elevate the customer experience and set new benchmarks in automotive retail. Soon, we plan to unveil 2 more new’R stores in India.”
Also Read: New Renault Duster India Launch Around Year-End
