The segment between the compact SUV and mid-size SUV is getting heated up with new products
In this post, we take a look at the details of the upcoming Hyundai Bayon-based crossover. Currently, the Kia Syros, Maruti Fronx and Toyota Taisor are the go-to models in this niche category. This is a unique space between two already extremely popular segments. In the last few years, the number of cars in the compact and mid-size SUV categories has increased tremendously. This is due to the fact that SUVs inherently suit the needs of the Indian customers, as well as the traffic and road conditions prevailing in our country. People want cars with an imposing road presence, along with high ride height to ensure a comfortable ride over broken patches of road. Hence, the SUV body type is the hot space in India.
Hyundai Bayon-based Crossover
In the last few months, we have witnessed the spy images of the upcoming Bayon-based SUV. While not a lot of details have emerged from these media shots, we can safely assume that Hyundai is planning to launch something which will sit above the Venue and below the Creta in our market. Now, that is quite a crowded space already due to the existing price overlap between the Venue and Creta. Nevertheless, we have seen the kind of success Kia Syros has achieved despite having faced a similar situation with the Sonet and Seltos. Clearly, Hyundai has done its homework and would still target this niche segment.
The spy media had captured the heavily camouflaged test mule of the Bayon previously. The visuals showcased an upright stance, an SUV-ish silhouette, functional roof rails, boxy demeanour, distinct alloy wheel design inspired by Hyundai’s global electric products, an upright bonnet line and a rugged overall appearance. Note that the Bayon is already on sale in many parts of the world. Hence, we know that it carries the latest design philosophy from the Korean automobile giant. As a result, there is no reason to think that the Indian-spec model will not have that.
Apart from that, we know that Hyundai is known for offering among the most feature-laden products in every segment it operates in. That is what new-age customers want from their vehicles. Therefore, aspects like a large touchscreen infotainment display, a large digital instrument cluster for the driver, an ADAS active safety suite, wireless charging, smartphone connectivity, ambient lighting, a premium audio system, OTA updates, etc., will certainly be part of the package.
Talking about the powertrain options, the Bayon-based SUV could easily borrow powertrain and transmission alternatives from the Venue and Creta. Hence, we might see the naturally aspirated petrol, a turbo petrol or a turbo diesel engine with this vehicle. Furthermore, there have been reports about the introduction of a hybrid mill. However, until there is an official announcement, it will be difficult to predict. Moreover, the customers will get to choose between manual and automatic transmission options.
Ideal Maruti Fronx Rival?
Even though this is a relatively niche market segment, cars like the Maruti Fronx, Toyota Taisor (which is the badge-engineered version of the Fronx) and Kia Syros have gained decent popularity. Therefore, it makes sense for Hyundai to test its hand in this space. We know that the Korean car marque understands the desires and mindset of Indian customers well. With its decades of experience and expertise in India, it knows how to cater to new customers even in a relatively new segment. We know that Hyundai created the premium hatchback space back in 2008 with the i20. Clearly, it knows a thing or two about entering new segments and dominating them.
This category is ideal for a distinct set of potential customers. Those who want something a bit more premium than the Venue, while not spending too much on a Creta, will find this space inviting. Even though official details elude us at the moment, we can rest assured that the Bayon-based crossover will have the latest tech and convenience features, the latest design philosophy from Hyundai and a slew of powertrain and transmission options to make things exciting. I shall keep an eye out for more details in this regard in the times to come.
Editor’s Note
Yatharth Chauhan, Managing Editor
Having tracked evolving SUV trends in India closely, I believe this emerging space between compact and mid-size SUVs has huge long-term potential. Buyers today are looking for something more premium and feature-rich than entry-level compact SUVs, but without stretching their budgets towards larger mid-size offerings. What stands out to me is Hyundai’s ability to identify such niche opportunities early and tailor products around changing customer preferences. In my view, if this Bayon-based crossover gets the right pricing, powertrain mix and feature package, it could become a very strong rival to the Maruti Fronx and further intensify competition in this rapidly expanding category.
Also Read: Hyundai Bayon to Rival Maruti Fronx – What Looks Better on Paper?
