In a month when the entire auto industry has reported a decline in sales, the new Hyundai Santro outsells all its competitors.
Hyundai launched the new generation Santro back in Novemeber, 2019 and it marked 20 years since the humble hatchback entered the Indian market. Hyundai needed a big push in the entry level hatchback segment and the Eon was just not managing that for the company. The segment was largely dominated by Maruti Suzuki and then came the iconic Santro nameplate.
The Santro esentially fit in between the Eon and the i10 in the company’s lineup and as had been expected, the Santro has done rather well in garnering sales for Hyundai. The Kwid has been fading away for some time now and with the introduction of the Santro, the entry-level hatchback segment saw a new entrant after a long time which has again infused some enthusiasm in this hotly contested segment.
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The first month of the financial year 2019-20 has been rather difficult for most auto manufacturers with all of them, except for Honda, reporting a year-on-year decline in sales due to the elections. Maruti Suzuki, the country’s largest auto maker reported a 20% y-o-y decline in sales. Even in such a difficult month where most manufacturers struggled to generate volumes, Hyundai sold 6,906 units of the Santro which is a rather good number.
The Maruti Suzuki Celerio sold 6,668 units while the Renault Kwid sold 5,336 units. Sitting at the bottom of the table was the Tata who sold 5,309 units of the Tiago. The Celerio saw a 31% y-o-y decline in sales while the Renault Kwid and the Tata Tiago recorded 8% and 25% y-o-y decline in sales respectively.
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The Hyundai Santro sales are expected to continue in the same momentum for some time at least. Also, there’s a popular word that Hyundai is readying a new low-cost base variant of the Santro which is expected to widen the Santro’s customer range.
