FADA refers to the Federation of Automobile Dealers Associations and it has conducted a dealer satisfaction study.
As per the latest dealer satisfaction study by FADA, Hyundai is at the top of the 4-wheeler mass market satisfaction list. FADA is an organization which was founded in 1964 as the apex national body for Automotive Retail Industry in India. It deals with sales, services and spares of two-wheelers, three-wheelers, four-wheelers, commercial vehicles, agricultural vehicles and utility vehicles. FADA represents 15,000 automobile dealers in the country. Moreover, it employs around 4 million people at dealerships and service centres across the nation. Let us take a look at the details of its latest study.
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FADA Dealer Satisfaction Study
This latest study was conducted in collaboration with Singapore-based PremonAsia. It is a leader in consumer insights and advisory services. The results of this study are quite interesting. With 852 points, Hyundai Motors India takes the top spot. Maruti Suzuki follows it with 791 points to take the second spot. Homegrown automotive giant Mahindra ranks third. Interestingly, Tata Motors took the 7th spot out of 8 with just 728 points. French car marque, Renault was placed at the last spot with 724 points. The table below compares the scores and ranks of the top car companies in the country.
|Hyundai Motors India||852|
|Honda Cars India||763|
|Toyota Kirloskar Motor||732|
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Key Points of This Study
These numbers suggest that the dealers express high satisfaction with product reliability, but there are concerns regarding deadstock and inventory buyback policies. On top of that, the dealerships are also worried about their involvement in policy-making decisions with OEMs. Furthermore, the dealers also agree that more supportive measures in inventory and carrying-cost management have to be in place going forward. These findings are incredibly valuable for OEMs to refine their strategies to strike healthy partnerships.
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Remarking on this study, the FADA President, Mr. Manish Raj Singhania said, “The YoY improvements underscore the indispensable value of this annual study in identifying critical issues to fortify the Auto OEM-Dealer partnership. While Auto Dealers are increasingly optimistic, concerns related to dealership viability and policy collaboration with OEMs require immediate attention. Going forward, high-impact areas such as unsold inventory clearance and actions against MBOs (Multi-Brand Outlets) offer ample scope for improvement.“