IOC XtraGreen’s latest advertisement might be quite misleading. The Indian Oil Corporation Limited (IOCL) is India’s largest oil and gas company, playing a pivotal role in the nation’s energy landscape. Established in 1964, it operates an extensive network of refineries, pipelines, and fuel stations. IOCL is involved in the production, refining, and distribution of petroleum products, including fuel, lubricants, and petrochemicals. It is one of the main companies offering premium petrol and diesel in India. Let us take a look at the details of their latest advertisement.
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IOC XtraGreen’s Premium Diesel
Note that XtraGreen is IOC’s high-performance diesel brand. Moreover, it is one of the cleanest diesel fuels in the world. In addition to offering high fuel economy, it helps reduce the noise. On top of that, the high cetane number (a property of diesel fuel informing about its ignition characteristics), contributes to better combustion and longer durability in comparison to conventional fuel. Perhaps the most important property is the 7% reduction in Particulate Matter (PM). Not only that, this brand of diesel also produced 12% less carbon monoxide emissions and 5% less nitrogen oxides. These special aspects of the XtraGreen diesel make it expensive.
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Problem with IOC XtraGreen’s Advertisement
Now, the image at one of the petrol pumps captures the XtraGreen premium diesel being recommended for cars like the Hyundai Creta, Toyota Innova, Mahindra Scorpio, etc. However, the photos of the cars also include the likes of Audi R8 and Mercedes AMG GT. Any automobile lover would instantly know what’s wrong with this claim. Both these performance sports cars come with petrol engines only. Therefore, to recommend premium diesel for these is simply irresponsible and misleading.
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I understand that these advertisements are not properly thought out. In fact, such advertisement boards and flex at local petrol pumps are created by the owners themselves. They simply design the overall appearance and add stock car models randomly along with their pictures. I am sure that the other cars mentioned in the image are also not purposely placed there. These are some of the random selections just for this ad campaign. Similarly, the image of flashy sports cars is what they went for too. But in reality, these two cars don’t have diesel powertrains. We can only hope that the car owners are aware of such activities and remain vigilant themselves. Moreover, we can only hope that people don’t end up getting tricked by such advertisement information and get diesel filled in their petrol cars.