Other than providing the ‘Get Highest Mileage or Give Truck Back’ guarantee, Mahindra CVs are also being sold with a unique service feature of ‘Back on Road in 48 hours or get Rs 1,000 per day’
Mahindra’s Truck and Bus Division (MTB) has come up with a unique scheme of “Get More Mileage or Give Truck Back” for its entire range of Blazo X Heavy, FURIO Intermediate, and Light Commercial trucks including FURIO7 and JAYO. All these vehicles are powered by the company’s 7.2-litre diesel engine. The motor benefits from FuelSmart Technology and Mild EGR with Bosch After Treatment System that has lower Ad Blue consumption. As a low fuel consumption is often the most important factor for most commercial vehicle buyers, the recently introduced offer should help the CV manufacturer attract more buyers.
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Speaking on the occasion, Veejay Nakra, Chief Executive Officer, Automotive Sector, Mahindra & Mahindra Limited, said, “The ‘Get More Mileage or Give Back Truck’ Guarantee across the range of trucks is a landmark move for the light, intermediate and heavy commercial vehicle industry. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. I firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CV industry, while reflecting our commitment to the segment.”
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Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited, added, “The Mileage Guarantee, ‘Get More Mileage or Give the Truck Back’ was first offered on our HCV truck BLAZO in 2016 and not a single truck has come back. All our new introductions ever since i.e., BLAZO X, FURIO ICV range and FURIO 7 have delivered higher fuel efficiency, which is the outcome of Mahindra’s superior technological prowess rooted into a deep understanding of the Indian customer. Additionally, MTB is offering Service guarantee to ensure higher uptime for our customers through guaranteed speedier turnaround of the truck, be it on the highway or at the dealership workshop. The state-of-the-are iMAXX Telematics technology is further helping lower the Cost of Ownership by providing a firm control to the transporter over his trucks, remotely. All this and the guaranteed higher mileage would eventually translate into higher prosperity of our customers.”
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The manufacturer feels that the recently introduced Get More Mileage or Give Truck Back scheme will enable it to capture a sizeable chunk of the market.
