Mahindra To Launch 3 All New Cars By 2015


Mahindra and Mahindra has been the car maker which has managed to have success written all over it for the past couple of years or so as the company’s SUVs have been performing more than just well in India as well as abroad. The company has moved to number 3 position in India courtesy its success in the SUV, MUV and the derivatives market segment and has put its main competitor, Tata Motors on the number 4 position. The company has been working overtime for quite some time and today we have for you the company’s roadmap for the next three years.

The Year 2015 would see the company’s Tata Safari Storme rivaling Scorpio getting a major overhaul and the next generation Scorpio is expected to be quite different from the current Scorpio. The company will launch the Mahindra Reva E20 after the budget for the year 2013 gets announced and there’s a clarity regarding the subsidies to be provided by the government to the electric vehicles. It is expected to cost around Rs.5-6 lakhs, depending upon the subsidy from the government. The Verito CS will make its way to the roads in April-May 2013 to rival the likes of the Dzire CS and the upcoming Honda Amaze at a price tag of sub Rs.6 lakh.

Mahindra Reva E2O Electric Car

The company will slow down on the launching spree for the next three years and instead of launching completely new products, will focus on launching the refreshed versions of its existing cars in year 2013-14. The company will keep on giving its cars minor updates till 2015 which is when the company is expected to launch the next generations of its existing products. The company will launch an altogether new small car in the Indian market in the year 2015 as this is the segment the company is currently not present in and the small car segment gives around 70 percent of the car sales in India.

It will come at a price tag of sub-Rs 4 lakh and then the company will launch India’s least priced Compact SUV which will be positioned below the Quanto. The SUV will slot in between the small car and the Quanto and will carry a price tag of around Rs.4-5 lakhs. This SUV and the mass market car would be developed with the help of the company’s recently acquired subsidiary, SsangYong which means we would get quite modern looking cars instead of the old-school design philosophy being followed by Mahindra.

Mahindra is reportedly developing 6 new engines with smaller displacements to power the small cars from the company in future. Mahindra surely intends on moving up the ladder from its number 3 position and they seem to have collected the right ingredients for it as well. Now they just have to make all these factors come together in the form of some real solid cars and who knows they might be competing with the Koreans and the Japanese for the number 1 position in the Indian automobile market in some years from now.

Source: DNA