The latest announcement from Maruti Suzuki India Limited informs that they have produced over 2.5 Crore cars in India.
The latest announcement from Maruti Suzuki confirms that it sells 73 cars every hour since the time it commenced its operations in India in 1983. That is a magical number standing as a testament to the success that the Japanese carmaker has enjoyed in our market for almost 4 decades. It was among the first foreign carmakers in our country that aimed at mass-producing budget cars. At the time, the joint venture with Maruti provided it with a platform to reach where it is today.
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Maruti Suzuki Sells 73 Cars Every Hour Since 1983
MSIL has been the largest carmaker in the country for years now. Even after so many new players have arrived in our market, it retains over 40% market share alone. There are around 14 OEMs in our country that cater to the budget-friendly mass-produced passenger car segments. This naturally excludes luxury carmakers. To have such a huge market share despite stiff competition from numerous foreign and domestic auto giants is simply commendable.
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Why is Maruti Suzuki So Successful?
Having been around for almost 4 decades ensures that the dealership and service network is dense and second to none. The touchpoints that Maruti has been able to establish in each and every corner of our country offer peace of mind to potential and existing buyers. They know that can rely on the brand to get their cars serviced and repaired just about anywhere. That is not what a lot of others can say about their touchpoints.
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Finally, India is a price-sensitive market where people prioritize the price of vehicles, mileage, and servicing over everything else. Again, Maruti has a rugged supply of retailers for its spare parts at affordable prices due to long-established manufacturing facilities. It has specifically focused on offering customers minimal service costs and the highest fuel economy with almost all its products. With the ever-increasing fuel prices, that has played in Maruti’s favour as its products are among the top selling in almost all segments. Going forward, it is diversifying its portfolio even further to enjoy continued traction.
