MG Windsor EV is the newest electric car entrant into the Indian automobile market and it comes with a rather creative pricing strategy
In this post, I shall discuss a thorough variant comparison of the MG Windsor EV. It is available in three trims – Excite, Exclusive and Essence. With this EV, MG is expanding its electric portfolio in India. Now it has three electric cars on sale – ZS EV, Comet EV and Windsor EV. It is clear that MG is bullish on the mass adoption of EVs. India is still at a nascent stage of this electric revolution. However, the growth has been strong in the last couple of years. More carmakers are entering this space with new products. Hence, the buyers will be able to have a wide choice. For now, let us take a look at the details of all the variants on offer with the MG Windsor EV.
MG Windsor EV Variant Comparison – Price
The biggest factor that car buyers take into consideration before making a purchase decision is the price. India is a price-conscious market. People want to ensure that they buy something which is value for money. That is also the reason why the Indian market is one of the most competitive in the world. The prices of the MG Windsor EV range from Rs 13.50 lakh to Rs 15.50 lakh, ex-showroom. This is inclusive of the battery. If you wish to rent the battery as a part of the BaaS (Battery-as-a-Service) program, the prices start at Rs 9.99 lakh with Rs 3.5 per km battery rental. In that manner, owners will need to make a monthly payment to MG depending on the usage. There are other plans on offer as well.
Apart from that, MG is also offering a 3-60 buyback program for which you must opt in the beginning. As a part of this package, you will get 60% of the value of the car back if you decide to sell the Windsor EV back to MG after 3 years. Not just that, under MG’s eHUB, buyers will get access to public charging for the first year free of cost. With an efficient Battery Management System (BMS), the performance of the battery is optimised even during extreme weather conditions. Buyers also get the MG e-Shield Package which offers 3 years of unlimited warranty, 3 years of RSA and 3 years of Labour-free maintenance services. Hence, the pricing strategy of the MG Windsor EV is quite flexible and innovative.
| Price (ex-sh.) | MG Windsor EV (w/ battery) |
| Excite | Rs 13.50 lakh |
| Exclusive | Rs 14.50 lakh |
| Essence | Rs 15.50 lakh |
MG Windsor EV Variant Comparison – Specs
The best part about the MG Windsor EV range is that every trim comes with a similar powertrain. It is great that the buyers will not have to compromise on the performance regardless of which variant they choose to go for. The electric crossover boasts a 38 kWh battery pack with LFP chemistry and Prismatic Cell Structure. It powers the electric motor which generates a decent 136 PS and 200 Nm of peak power and torque. Moreover, the Chinese-owned British carmaker claims a range of 332 km on a single charge. That should take care of the requirements of most buyers, especially if they decide to use it for city commute. Another key aspect of the EV is the fast charging time of 55 minutes from 0 to 80% using a 50 kW charger.
| Specs | MG Windsor EV |
| Battery | 38 kWh |
| Range | 332 km |
| Power / Torque | 136 PS / 200 Nm |
| 50 kW DC Fast Charging | 0-80% in 55 mins |
| Boot Capacity | 604-litre |
MG Windsor EV Variant Comparison – Features
The prime difference between various trims of the MG Windsor EV, after the price, is the amount of features and functionalities on offer. We know that modern car buyers are enamoured by the amount of latest tech their vehicles carry. MG is anyway famous for offering insane gadgets and gizmos on their products. Being the latest product in its portfolio, the Windsor EV is no different. Let us take a look at what each variant has to offer starting with the Excite trim:
- 10.1-inch Touch Display for Infotainment
- Bluetooth Connectivity
- Steering Mounted Audio Controls
- 3 USB Charging Ports
- Wireless Apple CarPlay and Android Auto
- 6-Speaker Audio System
- Leatherette Driver’s Armrest
- Fabric Seats
- 60:40 Split Rear Seat
- Front and Rear Adjustable Headrests
- LED Luggage Lamp
- LED Front Reading Lamp
- Reclining Rear Seat
- Rear AC Vents
- 7-inch Fully Digital Instrument Cluster
- Manually Adjustable Driver’s Seat
- Smart Entry and Start System
- Tilt and Telescopic Steering Adjustment
- Cruise Control
- Fully Automatic Climate Control
- Electrically Adjustable ORVMs
- All Window One-Touch Up/Down
- iSmart Connected Car Tech with 3 Functions
- 17-inch Steel Wheels with Wheel Cover
In addition to these amenities, the Exclusive variant offers:
- 15.6-inch GrandView Touchscreen Infotainment Display
- Leatherette Seats, Dashboard, Door Trims and Steering Wheel
- LED Rear Reading Lamp
- 18-inch Diamond Cut Alloy Wheels
- 8.8-inch Digital Instrument Cluster
- 6-Way Power Adjustable Driver’s Seat
- Smart Flush Door Handles
- Wireless Smartphone Charger
- Power Folding ORVMs with Auto Folding Function
- Sunvisor with Vanity Mirror and Illumination
- Rear Seat Centre Armrest with Cup Holder
- All Power Windows with One-Touch Up/Down with Anti-Pinch Function
- iSmart Connected Car Tech with 80+ Amenities
- Voice Commands in 6 Languages
- Rear Defogger
- Auto Dimming IRVM
Finally, the Essence is the top-of-the-line variant which offers some key functionalities in addition to all the features in the previous two trims:
- Multi-Colour LED Ambient Lights with 256 Colours
- PM2.5 Air Filter
- 9-Speaker Audio System by Infinity
- 7.4 kW AC Fast Charger as Standard
- Infinity View Glass Roof
- Aero-Lounge Seats with Ventilated Front Seats
Safety
Another popular aspect of modern cars is the amount of safety equipment on offer. In this regard, MG offers numerous safety kit to enhance the peace of mind. The main highlights of the Excite variant are:
- 6 Airbags
- 3-point Seatbelts for All Seats
- Seatbelt Reminder for All Seats
- Electronic Stability Program
- Hill-Start Assist Control
- Hill Descent Control
- Emergency Stop Signal
- Rear Parking Sensors
- Tyre Pressure Monitoring System
- All 4 Disc Brakes
- Electric Parking Brake
- ISOFIX Child Seat Mounts
In addition to this, both Exclusive and Essence trims get:
- 360-degree Camera
- LED Cornering Lights
Design and Dimensions
The MG Windsor EV bears a unique design. It certainly looks different than any other vehicle in the market. At the front, it gets an LED light bar covering the width of the bonnet section and culminating in LED DRLs on either side. Down below, the lower section contains prominent LED headlamps along with a skid plate on the bumper. The side profile houses large alloy wheels and flush-fitting door handles along with black side pillars. At the rear, we get to witness the connected LED taillamp unit which is common in modern cars. The dimensions are as follows:
| Dimensions (in mm) | MG Windsor EV |
| Length | 4,295 |
| Width | 1,850 |
| Height | 1,677 |
| Wheelbase | 2,700 |
My View
Choosing between the trims in this variant comparison of MG Windsor EV can be quite tricky. However, everything depends on your preferences and budget. If you love to get pampered by all the bells and whistles in any car and have a flexible budget, then opting for the Essence trim makes a lot of sense. You will get everything that MG has to offer. On the other hand, if you are someone who considers the ‘value-for-money’ approach at the top of your priority list, the mid Exclusive version makes perfect sense. Finally, if you are on a strict budget, going for the base Excite variant should be on your radar. In my opinion, the mid-level trim is the best value-for-money option. Still, you can choose the one that makes the most sense to you.
Also Read: 3 Things Nobody Told You About MG Windsor EV’s Pricing
