Spinny has unveiled a new advertising campaign titled ‘It’s never just a car,’ featuring Sachin Tendulkar. The cricket legend was seen alongside his cherished vehicle, affectionately known as Sundae. In the backdrop of the ongoing World Cup 2023 in India, Spinny’s campaign seeks to celebrate the essence of cricket while highlighting the profound connections that Indians share with their cars. Spinny underscores that whether you’re in the market to buy or sell your car, it’s a significant and memorable moment.
TVC Highlights Sachin Tenulkar’s Profound Love for His Cars
The ad campaign was crafted by Tanya Mahendru and brought to life under the direction of Bharat Sikka. It centers on the profound connection Sachin shares with his car, affectionately referred to as Sundae. Sachin fondly reflects on the cherished moments he has spent with his car, which has been his sanctuary, before embarking on a final journey. The campaign delves into Sachin’s treasure trove of memories, including long drives to picturesque destinations, meticulous car maintenance, and his favorite tunes. Ultimately, Sachin entrusts Spinny to find a worthy home for his beloved companion, confident that Spinny will match it with an owner who will cherish Sundae just as he does.
“ With this campaign, we aim to evoke those emotions and emphasise the fact that at Spinny, we understand that it’s never just a car and hence, we would always go far to make your car buying or selling journey special. This campaign celebrates that connection and highlights the trust that our customers place in Spinny to make this transition seamless,” Niraj Singh, founder and CEO, Spinny, said. The campaign will run on digital platforms and will be aired during World Cup 2023 on Disney+Hotstar.
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Spinny Values the Emotions Behind Car Ownership: Tendulkar
“My car has always held a special place in my heart. It’s not just a mode of transportation; it’s my happy place – It’s where I find solace, peace, and joy. The ‘It’s Never Just a Car – Go Far’ campaign beautifully captures this sentiment. Spinny has been a trusted partner in ensuring every car finds the right home when it’s time to say goodbye or upgrade. Spinny values the emotions behind car ownership and strives to provide an experience with timeless values of trust, transparency, and integrity” Sachin Tendulkar said.