The festive season is around the corner and all the car manufacturers are fastening their marketing strategies to lure more and more customers. The idea is to bring as much sales as possible and project their existing image into the Indian buyer’s mind with a different attire.
Whether its Maruti Suzuki, Fiat or the Tata’s, the market is about gearing oneself up at all the occasions and the brands are doing their bit extremely well. A while back Fiat launched the 90 BHP Fiat Grande Punto and Maruti recently introduced the A-Star with customizable designer wraps. Taking the charge now are the Tatas who are ready to bring in two cars before diwali, one being the Tata Aria with its launch due on 11th October while the other is the 95 BHP variant of the Tata Indica Vista.
Currently the Indica Vista is being offered in both petrol and diesel variants and a multijet of the same produces 75 BHPs. Adding a tuned up variant of the same to the line-up will definitely inject more competition into the market and its also expected that other brands will also consider the new trend soon.
As mentioned above Tata Aria is going to be launched on 11th of October whereas the 95 BHP Vista will enter the market by mid or late weeks of October.