Big Bazzar is a huge Indian retail chain run by the Future Group in India. More than 150 million people shop at Big Bazzar in India every year and the number is growing with these retail chains spreading across the country. Tata Motors have tied up with the Future Group to sell Tata Nano via Big Bazzar. The logic behind this tie up is that there is a lot of similarity between the customers who visit Big Bazzar for value-for-money shopping and customers who buy Tata Nano which is a Value for Money car.
Commenting on this tie up, Sandip Tarkas, Customer Strategy President, Future Group quoted:
There is a lot of commonality between Big Bazaar consumers and prospective Nano buyers. Big Bazaar as a concept appeals to the masses and with over 150 million footfalls every year, we are trying to see how we can sell Nano, which has a similar positioning,
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