Initially named Zica, Tata Tiago went into production in February 2016 and has become the fastest Tata model to cross 4 lakh sales milestone
Tata Motors has announced the sale of 4,00,000 units of the Tata Tiago, its most affordable offering at the moment. The 4 lakh milestone was commemorated with a grand roll-out of the vehicle at the Sanand facility in Gujarat. Furthermore, the carmaker has launched the #Tiago4ever campaign to celebrate with all its customers and employees across its offices, production plants and customer touch points across the country.
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Production of the Tata Tiago started in February 2016 while the small car was launched in April 2016 after a delay caused by rebranding of the vehicle from its earlier ‘Zica’ nameplate. The Tiago has been loved for its good looks, spacious interior, comfortable ride, easy maintenance and a high crashworthiness. In fact, it’s the only car in its segment to boast a 4-star adult protection score in Global NCAP test. Moreover, the homegrown carmaker has been regular with updating its entry-level offering with tweaked styling package and new features. The hatchbacks is one of the pillars of the company’s ‘New Forever’ range. It’s available in 14 variants and can be even bought in the crossover-inspired NRG avatar.
Commenting on this milestone, Mr. Rajan Amba, Vice President, Sales, Marketing and Customer Care, Tata Motors Passenger Vehicles Ltd. said, “This is indeed a historic milestone for Tata Motors as Tiago is the first car to complete this milestone in a short span. Tiago has been a key product in our Turnaround 2.0 strategy and since its launch has been successful in grabbing a sizeable market share in the most crowded segment in the auto industry. The Tiago has become the preferred choice for youngsters who are looking for a stylish, feature-loaded, and safe car, with more than 60% of sales generated from first-time buyers. The recent interventions of Tiago NRG and Tiago CNG have gained quite the popularity among prospective buyers. We are confident that the Tata Tiago will continue to play an integral part in our New Forever range and will enhance our market performance in the Indian auto industry.”
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With a market share of 19 per cent in its class, the Tata Tiago has been a force to reckon with. It’s available in two engine variants – 1.2-litre Revotron Petrol and 1.2-litre iCNG. It comes equipped with a host of safety features including Dual Air Bags, Anti-lock Braking System (ABS) with Corner Stability Control (CSC) & Electronic Brakeforce Distribution, Rear Parking Assist and more. Meanwhile, the CNG variant offers novelties like Direct CNG Start, Single ECU, and more. The rugged styling package of the Tiago NRG has managed to capture the imagination of small car buyers looking for attributes of an SUV.
