Digital automobile artists come up with enticing iterations of familiar vehicles with their own twist
The Toyota Innova Crysta facelift has been virtually conceptualized by a prominent digital artist. Crysta is the most successful MPV in India. It was first launched in our market back in 2016, based on the original Innova, which arrived much earlier in 2005. Therefore, the Innova moniker has become a household name in India for 2 decades. Today, we even have the Innova Hycross, which entered our market in 2022. Hence, the Japanese auto giant has leveraged the Innova nameplate to create varied iterations. For now, let us take a look at the details of the latest digital concept.
Toyota Innova Crysta Facelift Rendering
This digital concept stems from malvinwsetiawan on Instagram. The visuals capture a rather subtle update for the Toyota Innova Crysta. In fact, the changes are so minor that one would need to look closely to understand that this is a facelift model and not the existing vehicle. At the front, it gets a large grille with a GR badge, the sleek LED headlamp units are identical to the regular model, the fog lamps on the bumper and a sporty lower half completes the front profile. On the sides, the new alloy wheels are painted in black with the brake calipers painted red, we see black side pillars and a sporty side body cladding. Unfortunately, the rear section is not visible.
Now, we know that the Toyota Innova is also available in the Hycross avatar in recent times. Hence, the sales for the regular Innova Crysta have been declining. Also, the demand for diesel powertrains is reducing as carmakers shift to turbo petrol or hybrid mills. In the case of the Innova Hycross, Toyota offers the strong hybrid engine for those who travel long distances frequently and want a car with low running costs. As a result, I don’t believe the Japanese car marque will be planning any more facelift versions for the Innova Crysta in our market anytime soon.
My View
I appreciate the creativity of these artists when they get a free hand to express their imagination. In the virtual realm, one is not bound by physical limitations. Hence, we experience enticing avatars of familiar products. Sometimes, the artists can go overboard with their creativity. However, this case is quite the opposite. There are barely any major changes. In any case, I shall keep bringing more such cases for our readers going forward.
Editor’s Note
Yatharth Chauhan, Managing Editor
As someone who has tracked the Innova brand’s evolution since its 2005 debut, I can confidently say Toyota is unlikely to invest in another Crysta facelift at this stage. With the Hycross now carrying the baton and consumer preference steadily shifting toward hybrid powertrains, the Crysta’s diesel-centric appeal is naturally tapering off. While digital renders like this one keep the conversation alive, the market realities suggest the Crysta has entered its final, largely unchanged phase.
Also Read: This Souped-up Toyota Innova Crysta Brings Out its Alter Ego
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