Volkswagen, German auto major is impressed with the huge demand in the small car segment in India with the launch of its small hatchback Volkswagen Polo in India. There is a ever bigger demand for cars smaller than the Volkswagen Polo, the cars which lie in the segment of up to Rs. 3.5 Lakhs. The segment which is currently occupied majorly by Maruti Suzuki India Ltd, Hyundai, Chevrolet etc. To tap the opportunity hidden in this segment, Volkswagen will launch its small car, either Volkswagen Fox or Volkswagen Ebisa In India.
Volkswagen is already working on the same and will launch the small car by 2011. The car maybe based on Volkswagen Fox, which is currently available in Brazil or Volkswagen Ebisa which is currently sold in Spain.
Kurt Rippholz in an interaction with media quoted –
“Believe me, we will have something smaller than the Polo. We are working on it. There’s the Fox in Brazil and Ibiza that’s sold in Spain. But India is a different market. First, we have to decide which car will it be.”
This move will make the small car segment in India even more competitive and full of choices for the consumers. With more global brands joining in this segment, the quality of these cars has also witnessed a significant improvement.