Chevrolet India has been clocking good sales with its small cars Chevrolet Beat and Chevrolet Spark. While the beat is a newer product for the Indian roads, the Spark has been around for a long time now and has made a lots of buyers happy. This small car has been rated on top of the Quality Award for the fourth consecutive year in the India Automotive Initial Quality Study announced by J.D Power Asia Pacific 2010. Chevrolet Beat has bagged the second position in the Premium Compact Car segment and the Chevrolet Tavera for the fourth time in a row bagged the second position in the Multi Utility Vehicle/Multi Purpose Vehicle – MPV segments respectively, facing equally stiff competition.
Commenting on this important win for Chevrolet, Mr. P. Balendran, Vice-President, General Motors India said,
“This prestigious win from J D Power, coming the fourth year in a row, clearly reiterates that Chevrolet has become the preferred automobile brand in terms of quality and customer delight. These repeat wins reinforce the strong focus we as an organization are driving towards the end to end quality – design, parts, build, check, dispatch, sell and after sales service to offer best-in-class products that meet and exceed customer expectations. We will continue to leverage the momentum gained this far and build on the inherent strengths of our products in the future also.”
The JD Power India IQS study, which serves as the industry benchmark for new-vehicle quality, is measured at two to six months of ownership. The IQS examines more than 200 problem symptoms covering eight vehicle categories. Overall quality performance is based on both design quality and production quality problems per 100 vehicles (PP100), with lower scores indicating a lower rate of problem incidence and higher vehicle quality. The 2010 India Initial Quality Study, now in its fourteenth year, is based on evaluations from more than 7,000 owners who purchased a new vehicle between November 2009 and July 2010. It included 57 vehicle models covering 13 makes and was fielded from May to September 2010 in 20 cities across India.