Hero Honda is one of the major sponsors of Commonwealth Games 2010 being organized in Delhi. To give it a boost, Hero Honda has launched its one of the best sellers Hero Honda Passion Pro in a CWG Special edition.
The bike comes in white colour with conventional black visor which gives it a nice look. To add to its beauty, the blue, green and black body graphics with CWG logo on the sides make it look more attractive. These special graphics are present at the sides as well as on the visor.
Below is the official press release by Hero Honda :
New Delhi, October 8, 2010: As the XIX Commonwealth Games Delhi 2010 gets into a cruising mode, Hero Honda, the world’s largest two-wheeler manufacturer and a Partner of the Commonwealth Games Delhi 2010 today rolled out a new bike to celebrate the Games – the Passion Pro Commonwealth Games Limited Edition.
The unique Passion Pro Commonwealth Games Limited Edition bike is designed as a collector’s item in order to celebrate Hero Honda’s association with the games. The new bike has an all-white body with sporty looks, striking new dual-tone blue and green graphics inspired by the colours of the Games. It also comes with the special XIX Commonwealth Games Delhi 2010 insignia on its side cover and would surely appeal to sports enthusiasts across the country.
Commenting on the launch, Mr. Anil Dua, Sr. Vice President (Marketing & Sales), Hero Honda Motors Ltd said, “Hero Honda has a long association with sports in the country. As the Presenting Partner of the Queens Baton Relay, and Partner of the Commonwealth Games Delhi 2010, we rolled out exciting initiatives which were aimed at mobilizing people and creating awareness. To mark the holding of the Commonwealth Games in Delhi and to spread the flavor of sports amongst the youth, we are delighted to present the first of its kind Limited Edition Passion Pro. We are confident that the bike will be a craze amongst the sports-loving youth owing to its design, looks and irresistible features.”
The Passion Pro Commonwealth Games Limited Edition bike comes close on the heels of two new launches from Hero Honda – the New Super Splendor and Splendor Pro – leading into the festive season. Passion Pro Commonwealth Games Limited Edition is priced at Rs. 46300/- (ex-showroom Delhi).
Hero Honda Passion was introduced in 2001 and over time has become one of the largest selling bikes in the country owing to its performance, styling and features. The brand was refreshed in 2003 as Passion Plus. Passion Pro was launched in 2008 with Power Start, revolutionary new age APDV engine and stunningly stylish looks.
Hero Honda is one of the largest corporate promoters of sports and sportspersons in India, and has been actively promoting various disciplines of sports, including cricket, golf, tennis, football, shooting and hockey.
Earlier this year, Hero Honda was also the Title Sponsor of International Hockey’s showcase event – the Hero Honda FIH Men’s Hockey World Cup 2010, held in New Delhi.
Hero Honda, which has more than two decades of association with cricket, is one of the Partners of the Indian Premier League (IPL). Hero Honda is also one of the Global Partners of the ICC.
The company also hosts the annual Hero Honda Indian Open of Golf with the highest prize money in the full-field Asian Tour and has recently taken up the title sponsorship of the women’s open golf – the Hero Honda Women’s Indian Open.