We recently brought you the story of Isuzu Motors setting up shop in India with factory to be located in Andhra Pradesh. The company has just set up their first dealership in the country and chosen the city of Hyderabad to be the one to start operations for them. The dealership is going to sell the company’s initial offerings as test run vehicles and the company wants to test waters before it finally begins its operations in full swing.
The Isuzu MU-7 SUV, the D-Max Single Cab Pick Up Truck and the D-Max Twin Cab Pick Up Truck are the offerings from the Japanese automotive company and will be brought in India via the CBU route from Thailand. The Assembly line will be set up once the company starts getting a good response from the customers and the company intends on opening up another dealership in the city of Coimbatore in the coming few days and will sell all the three offerings.
The Isuzu MU-7 SUV comes at quite a steep price tag of Rs.23.75 lakhs, ex-showroom Hyderabad and the car intends on competing with king, the Toyota Fortuner. The brand is still unknown to the folks in India and they might just shy away from the car as it comes at quite a steep price tag. However, the other two offerings, the D-Max Single Cab will sell at an ex-showroom price of Rs.6.87 lakhs and the Crew(Double) Cab pick up will retail for Rs.8.09 lakhs and these price tags are the ones that will bring in some cheer to the company in the initial stages.
The D-Max pick up trucks have already proved themselves all over the world and will compete with the Tata 207 and the Mahindra Genio pick up trucks. The engine specifications of the vehicles have not yet been disclosed by the company but what is known is that they all will come with turbo diesel motors. The test launch of the cars might not present the true picture of the expected welcome to the Indian market, but will surely give them a slight idea about the way the cookie crumbles in India.
Source: Business Line