Shell Helix showcases Rare Photo Exhibition Displaying Its Partnership With Ferrari Formula One

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Shell Lubricants, the global market share leader in finished lubricants (Kline & Company) tries to capture Shell’s shared passion for performance with Scuderia Ferrari over 60 years, at a rare photo exhibition in New Delhi.  The exhibition is aimed at celebrating India’s inaugural Grand Prix, scheduled in October this year. The 25 archival images in the photo exhibition look back at the heritage of Shell’s technical Partnership with Scuderia Ferrari which dates back to 1947. Shell has been a leading force in motor racing and this exhibition gives Formula One enthusiasts a better insight of how Shell Helix has played a significant role in supporting Scuderia Ferrari’s success on the race tracks.

23rd August 2009, Europe Grand Prix.jpg

image – 23rd August 2009, Europe Grand Prix

Mr. Ian Albiston, Shell’s Formula One Project Manager, on the occasion of the Flagship photo exhibition for the inaugural Indian Grand Prix 2011, said, “Shell’s technical partnership with Scuderia Ferrari is one of the strongest and most established in the Formula One paddock,dating back to 1947. Ferrari’s success also depends on having the most technologically advanced fuels and lubricants in the sport, and so every Shell product in the car is tailor-made to get optimum performance in the Ferrari Formula One car.”

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image – Fernando Alonso experiences the unrestricted lubricant development that allows Shell to develop the products needed to thrive within the rigorous demands of Ferrari’s Formula One racing programme

Some of the Archival images displayed at the photo exhibition feature Ferrari’s first race win by José Froilán González at the British Grand Prix on 14th July 1951, Ferrari’s chairman Enzo Ferrari at the Monza race circuit overseeing testing of a new Ferrari racing car on 23rd April 1966, the Scuderia descending upon Felipe Massa’s Ferrari F60 for a pit-stop at Spanish Grand Prix on 10 May 2009, Shell Trackside Analyst Mark Farley and Formula One Project Manager Ian Albiston at work in Shell’s Trackside Laboratory at German Grand Prix on 24 July 2005 and various Ferrari car models over the years that have participated in the Grand Prixs.

Shell Trackside Analyst Mark æCharleyÆ Farley and Formula One Project Manager Ian Albiston at work in Shell Trackside Laboratory. German Grand Prix. 24 July 2005

image – Shell Trackside Analyst Mark Charley Farley and Formula One Project Manager Ian Albiston at work in Shell Trackside Laboratory. German Grand Prix. 24 July 2005

Speaking on the occasion, Mr. Donald Anderson, Country Head – Lubricants, Shell India Markets Pvt. Ltd., said: “Shell Helix is proud of its longstanding association with Ferrari and this is an opportunity for us to share our decades of magnificent history and experience with Formula One fans, enthusiasts and consumers in India.  We are excited to host this photo exhibition that revives the age old memories of our association and will also give an opportunity to all Formula One enthusiasts to cherish the precious moments Shell has shared with Ferrari. We believe the Shell Helix photo exhibition will be the adventure of a lifetime and no one should miss the opportunity to join us in India”.

The Shell TV advertisment that broke the boundaries of technical innovation - The Ferrari F310B is filled from the air on the move. Mojave Dester. 1997.

image – The Shell TV advertisement that broke the boundaries of technical innovation – The Ferrari F310B is filled from the air on the move. Mojave Dester. 1997.

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