Skoda India, a rapidly growing car maker which registered a sales growth of about 89% YOY in June 2012 has announced in an official press release that it will increase the prices of its entire India car lineup between 1% to 1.8%. The main reason behind this increase in Skoda car prices in India is weak Indian Rupee value against the USD which has made imports of components much more expansive and also the increase in input costs required for its operations in India. Increased prices will be effective from August 2012 in India.
Skoda India has been doing good in terms of sales especially with its high value for money sedan Skoda Rapid and Skoda Superb in their respective segments. Although the sales of the small car Skoda Fabia are not very encouraging, but Rapid and Superb are clocking good sales numbers month after month. The USP of both these cars is high value for money proposition with reliable brand name of Skoda.
Besides slowdown in the overall sales of cars in India, Skoda India is able to keep up with the growth momentum because of its product lineup. Some of the recent launches include Skoda Fabia Scout which was launched as a premium small car with special body cladding and sporty features.
Skoda also launched a low cost variant of its popular car Superb called Skoda Superb Ambition launched at an attractive price of Rs. 18 Lakhs. The comfort, features and power which Superb offers gives most of the competitors a run for their money. But the real star of the Skoda sales chart has been Skoda Rapid which is a rebadged sibling of the Volkswagen Vento which has not as achieved many buyers in India as Rapid did in a small time. With Rapid’s value for money packages, intelligently placed variants and affordable automatic transmission options in the mid level trims, Rapid has found many buyers and continues to sell quite well in India. Increased pricing of Skoda cars is expected to discourage some of the potential buyers, but Skoda cars still remain a value for money package even at the increased prices. Stay tune for more updates from Car Blog India.
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