Toyota India Signs Cricket Star Virat Kohli As Brand Ambassador

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Toyota Kirloskar Motor (TKM) on 5th of April 2012 announced  that it has signed young cricketer Virat Kohli as its brand ambassador. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India. The company with its wide line up of products, aims to bring a smile on the face of all its customers, by designing vehicles that are “fun and exciting to drive”.

Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.

Toyota Kirloskar Motor signs Virat Kohli as Brand Ambassador at Bangalore on 5th April'12

image – Toyota Kirloskar Motor signs Virat Kohli as Brand Ambassador at Bangalore

With the latest entrant in Toyota’s line up of vehicles in India- the Etios and Etios Liva- TKM aims to connect with today’s youth. Who better than Virat Kohli, who brings to the game, all that is represented by the Indian youth of today. He personifies today’s younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.

Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth.

Virat Kohli about endorsing brand Toyota quoted:

I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart.

This is just the beginning of a new financial year and Toyota India seems to be fully charged for an aggressive year ahead. Toyota finished the past fiscal year with a growth of 87% in the month of March 2012 which saw high sales of Toyota Etios sedan in India. We will keep monitoring the developments and will bring you the latest happenings, for latest updates, stay tuned to us by signing up for our free email newsletter and like our official Facebook Page.

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1 COMMENT

  1. […] Toyota India has also signed start Cricketer Virat Kohli as its brand ambassador recently to promote the Etios and Etios Liva among youth as Virat is quite popular among Indian youth and has big fan following in India because of his performance in Indian cricket team. Stay tuned to us for more updates by signing up for our free email newsletter and like our official Facebook Page. Also Read :Toyota India To Export Etios And Etios Liva To South AfricaOfficial- Indian Made Toyota Etios Exports To South Africa Start In May 2012Toyota Etios Productions Started By Toyota IndiaToyota MPV Based On Toyota Etios – Toyota Avanza ? Advertisement […]

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