Toyota Kirloskar Motor (TKM) on 5th of April 2012 announced that it has signed young cricketer Virat Kohli as its brand ambassador. The promising young cricketer has endorsed the Toyota brand as it enters a new phase of its growth in India. The company with its wide line up of products, aims to bring a smile on the face of all its customers, by designing vehicles that are “fun and exciting to drive”.
Commenting on this new alliance Mr. Sandeep Singh, Deputy Managing Director, Marketing, Toyota Kirloskar Motor said “We are extremely happy to announce Virat Kohli as our brand ambassador. He brings with him all the emotions that Toyota aims to offer its customers through its vehicles – passion, exuberance, energy, fun and excitement. Toyota’s journey in India and Virat’s journey in cricket bear similarities. From a budding player, both went on to become a promising player, in such a short duration of time. Brand Toyota and Virat Kohli both represent perfection and continuous improvement. The synergy would bring about more fun and excitement to all Toyota customers.
image – Toyota Kirloskar Motor signs Virat Kohli as Brand Ambassador at Bangalore
With the latest entrant in Toyota’s line up of vehicles in India- the Etios and Etios Liva- TKM aims to connect with today’s youth. Who better than Virat Kohli, who brings to the game, all that is represented by the Indian youth of today. He personifies today’s younger generation. Behind this youthfulness is immense potential, talent and self belief, all of which Toyota stands for.
Virat Kohli will campaign for the Toyota brand through various electronic and print communications. This will be a part of our overall marketing strategy for this year, aimed at endearing brand Toyota, to today’s youth.”
Virat Kohli about endorsing brand Toyota quoted:
“I am excited to be a part of Toyota’s drive to connect with India’s youth. Toyota inspires the spirit of success and that is an emotion that is close to my heart.”
This is just the beginning of a new financial year and Toyota India seems to be fully charged for an aggressive year ahead. Toyota finished the past fiscal year with a growth of 87% in the month of March 2012 which saw high sales of Toyota Etios sedan in India. We will keep monitoring the developments and will bring you the latest happenings, for latest updates, stay tuned to us by signing up for our free email newsletter and like our official Facebook Page.
