The festive season is always the most conducive time for carmakers in India, as people purchase new vehicles during this auspicious time
Mercedes car sales have achieved a new high with the German marque delivering 2,500 units in just 9 days. That is a testament to the disposable income in Indian households. Gone are the days when luxury carmakers used to sell a few dozen cars in our market in a year. The last few years have been unbelievable for most luxury auto giants. Recently, India became the 4th largest economy in the world. In the next couple of years, it is slated to overtake Germany to accomplish the 3rd place on this prestigious list.
1 Mercedes Car Sold Every 6 Mins During Navratri
The German luxury carmaker announced its impressive sales results recently. The average comes out to be 1 Mercedes-Benz car every 6 minutes during the auspicious timing of Navratri. The festive season is extremely critical to our market, regardless of which segment we are talking about. Nevertheless, to have such a sales explosion in a category with an average price of Rs 1 Crore speaks volumes about the mindset of the new-age Indian car buyers. We know that people with wealthy backgrounds like Bollywood, Cricket, Politics and Entrepreneurship often opt for high-end Mercedes cars.
However, in the last few years, we have seen more and more first-time luxury car buyers enter this space with the more affordable line of opulent automobiles. Mercedes-Benz has always been a symbol of extravagance and a dream for many. Hence, once the consumers are in a position to afford it, they go for it. For better or for worse, it directly relates to their image in society. Being in the automobile industry for 5 years now, I have observed the customer patterns shift in the last few years in the premium vehicle space.
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My View
I am genuinely proud of the fact that India has emerged as a profitable market for the German luxury car marque. A few years ago, no one would’ve thought that Indians would be purchasing Mercedes cars like this. As a consequence, I believe in India’s growth story for the approaching decade. These are poignant signs of things to come. As an automobile aficionado, I can only hope that we keep witnessing more and more models not just from Mercedes-Benz, but also from new luxury car marques from across the world.
Editor’s Note
Yatharth Chauhan, Managing Editor
Having closely tracked India’s automotive landscape for over 15 years, I’ve rarely seen numbers as telling as these. One Mercedes sold every 6 minutes during Navratri isn’t just a sales stat but a reflection of a changing India. For me, it’s both fascinating and encouraging to see luxury brands finding deep traction in what was once a strictly value-driven low-cost automobile market.
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