Latest details about the 2020 Mahindra Thar say that 55% of the total buyers are entering the brand for the very first time.
2020 Mahindra Thar has received more than 25,000 bookings till now, and day by day, the numbers are increasing. The deliveries of Thar have already commenced across the country, more than 1,200 units delivered till now. Meanwhile, the waiting period is also increasing gradually, which has now reached towards 7-8 months.
As per the numbers revealed in Mahindra’s monthly sales result, 55% of people who bought the 2020 Mahindra Thar are completely first time buyers. They have entered the Mahindra brand for the first time and only for the Thar. The rest of them are either existing Mahindra owners or had the previous generation of Thar.
This shows that the new Thar has impressed buyers by huge numbers. Among all bookings done, nearly 44% of them, account to automatic variants, which is a first time for the Thar. Seeing the huge response and increasing waiting period, Mahindra has decided to ramp up the production capacity quickly.
By January 2021, the monthly production is expected to cross 3,000 units, which will bring down the waiting by a considerable difference. The best selling combination as per dealerships is the diesel-manual option, which comes on the AX, AX(O) and LX variants. Automatic gearbox option comes only with the LX variants and not on the other two variants.
In recent development, Mahindra has paused the bookings for the base-spec AX variant. Reportedly, the base variants are not in great demand and more buyers are going for the other two variants. Prices of Thar, currently, commence at Rs 11.90 Lakhs going up to Rs 13.75 Lakhs (ex-showroom). The AX(O) petrol-manual and diesel-manual are currently the base variants offered.