Daewoo enters Indian market with premium lubricants via Mangali Industries, offering high-performance oils for all vehicle types
Daewoo has officially entered the Indian automotive lubricants segment through a partnership with Mangali Industries Limited. The move marks the brand’s foray into a growing sector with significant potential. The announcement was made at a formal event in New Delhi, attended by automotive professionals and business representatives. The event also included a presentation of the licensing certificate and a showcase of the new product line.
Strategic Partnership Announced, Product Range Unveiled
Under a licensing agreement, Mangali Industries will manage the manufacturing and distribution of Daewoo-branded lubricants across India. The partnership is expected to bring international-grade products to Indian consumers, backed by Daewoo’s global experience. The newly introduced lubricant range caters to multiple vehicle categories, including two-wheelers, passenger cars, commercial fleets, and agricultural machines. Developed for varied Indian road conditions, the products aim to enhance engine performance and durability.Daewoo Lubricants are claimed to reduce wear, boost mileage, and support cleaner mobility solutions. The offerings are positioned as premium-grade options for customers seeking reliability and performance from their engine oils.
Unveiling Daewoo Lubricants, Mr. Vineet Singh, Director – Strategy & Growth, Daewoo, mentioned – “Daewoo has always stood for innovation, trust, and performance. Through this powerful alliance between Daewoo and Mangali Industries Ltd., we are shaping the future of high-performance lubricants in one of the world’s most dynamic and demanding markets. With this launch, we embark on a long term journey dedicated to empowering the Indian automotive industry.”
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Mr. Sang-hwan Oh, DGM, POSCO – Korea, conveyed his enthusiasm about the launch and emphasized on Daewoo’s dedication to quality and customer satisfaction, ensuring that every product meets rigorous international standards while adapting to evolving demands of local consumers.
