Renault India has inaugurated its first global ‘R Store’ dealership in Delhi NCR under the renault. rethink. transformation strategy
Renault India has opened Delhi NCR’s first global ‘R Store’ in Ghaziabad. The facility marks the debut of Renault’s new retail identity in the region and is part of the company’s renault. rethink. transformation strategy. The store was inaugurated by Stéphane Deblaise, the newly appointed CEO of Renault Group India. Spread across 17,019 sq. ft., it is a 3S facility (Sales, Service, and Spares) and also offers merchandise. Renault said the location was chosen strategically to serve Ghaziabad and nearby regions.
Customer Experience Focus
According to the company, the new store is designed to enhance the car buying journey. It features Renault’s New Visual Identity (NVI) with a sleek black façade, updated logo, and modern interiors. The layout allows customers to view vehicles from multiple angles, creating an immersive and comfortable experience.
Francisco Hidalgo, Vice President Sales & Marketing, Renault India Pvt. Ltd., said:
“Delhi NCR remains a priority market for us, strengthened by the encouraging response to our products in the region. The inauguration of the new ‘R Store’ in Ghaziabad marks another step in accelerating our expansion under the renault. rethink. strategy—aimed at delivering superior customer experiences and bringing Renault’s global brand values closer to local aspirations.”
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Strengthening Indian Presence
Renault India already operates around 430 sales and 490 service touchpoints, including over 250 “Workshop on Wheels” locations. The company manufactures its cars at its Oragadam facility near Chennai, which has a capacity of 480,000 units per year. With the introduction of this new store format, Renault said it remains committed to strengthening its presence in India and delivering global retail standards at the local level.
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My Thoughts
The opening of Renault’s first global ‘R Store’ in Ghaziabad is a significant move for the brand in India. Dealership formats are increasingly becoming part of a carmaker’s identity, not just a sales point. By introducing a modern, customer-friendly space, Renault is aligning itself with the expectations of today’s urban buyers, who demand immersive and tech-enabled retail experiences.
The location is also strategic. Ghaziabad, part of the Delhi NCR belt, has a large and growing middle-class customer base. With rising competition in India’s automotive sector, Renault needs differentiation not just through products but also through service and customer experience.
This development also underlines Renault’s long-term commitment to India, even as the market faces rapid changes with the rise of EVs and new entrants. A modern dealership experience could help Renault regain traction, especially as it plans to bring more electrified and globally aligned products to India. Overall, the ‘R Store’ concept could strengthen Renault’s brand presence and serve as a model for future expansions across India.
