The upcoming Bajaj-Triumph motorcycle will be placed in the 250-500cc segment. Currently, Royal Enfield is the most popular in this segment.
As we know, Bajaj and Triumph are entering into a partnership to develop a mid-capacity motorcycle, especially for the Indian and other Asian markets. Triumph is popular for bikes having engines of over 750cc.
Speculations say that the first Bajaj-Triumph motorcycle will debut the Indian market by 2021. The launch has been delayed because of Bajaj gearing up for launching electric scooters and Husqvarna bikes in India.
In a recent development, Triumph confirmed that they will develop the Bajaj-Triumph motorcycle and Bajaj Auto will manage the parts and localization process.
This way, the British connection as well as low costs will be maintained. Triumph will manage the research, development, design and quality of the bike itself. With its extensive vendor base and cost-cutting abilities, Bajaj will further take over it.
Currently, the leading two-wheeler manufacturer in 350-600cc space is Royal Enfield. It has cruisers, roadsters and cafe racers ranging between 350-650cc, which are very much popular in India.
The Bajaj-Triumph motorcycle plans to enter this segment and take on the likes of Royal Enfield. Recently, Jawa Motorcycles also followed this process and launched 2 new 300cc roadsters.
Further, the joint venture plans to take their Bajaj-Triumph motorcycle to other markets like South East Asia, Africa and Latin America. Royal Enfield has a presence in these countries.
Just like Triumph, many premium two-wheeler manufacturers are venturing in the mid-capacity and entry-level premium motorcycles in India.
Harley Davidson is entering in the 250-500cc motorcycle segment. Aprilia and Husqvarna, popular European brands, also plan to target the same segment in India. While brands like BMW Motorrad and KTM have already collaborated with their Indian counterparts to develop affordable premium bikes.
Aprilia is planning to launch two new 150cc performance motorcycles in India soon. Bajaj is planning to bring Husqvarna neo-modern bikes to India by the end of this year.
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