Bajaj V15 is showing a negative growth in sales for the past few months. At the same price, Bajaj offers Pulsar 150 Neon Edition. Could this be the reason?
Bajaj V15 was launched in 2016, made from the used metal scrap of the legendary INS Vikrant. Bajaj made it a meeting point between a cafe racer and a commuter motorcycle.
For the next 1-1.5 years, the bike sold well, primarily, because it was priced lower than Pulsar 150. V15 uses Pulsar’s 150cc engine, but with slightly lower power figures. For a significant difference, many buyers chose the commuter motorcycle.
In January 2019, Bajaj V15 reported a sales figure of 393 units. In December 2018, it reported a similar figure at 314 units. The Y-o-Y growth has fallen down by 91%, with 4595 units sold in January 2018.
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If noticed carefully, the sales of V15 have fallen down after the launch of Bajaj Pulsar 150 Classic. It is the cheapest Pulsar which carries the same look and styling of the regular Pulsar 150. The paint job is different.
V15 is priced at Rs 65,178 and the Pulsar 150 Neon goes for Rs 64,998 (prices ex-showroom). The prices and specifications are same, but in the same price, you get a sportier looking commuter.
Bajaj recently launched the Neon-edition of Pulsar 150. It receives a full matte-grey paint with neon accents over the body parts.
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Pulsar 150 Neon Edition also receives more features than the Bajaj V15. The Pulsar comes with a digital-analogue cluster with analogue tachometer, pilot lamps, Rear Disc as optional and Clip-on handlebars.
Recently, V15 also received an engine revamp, with power figures increased by 2 BHP. Like Pulsar 150, the V15 will also be equipped with Anti-Lock Braking System soon.
For suspension purposes, V15 is equipped with conventional telescopic forks at the front and gas-filled twin shock absorbers at the back. The same setup comes on the Pulsar 150.
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It comes with a huge 14.7 litre fuel tank capacity, which can deliver a riding range of over 600 kms on the full tank. The estimated mileage of the bike is 45 kmpl.
