The sales figures for the month of May 2021 suggest a recovery after the lockdown during almost the entire month. Compared to the same month last year, there is a substantial rise in sales suggesting that the automobile industry is likely to recover sooner rather than later. The executive sedan segment is putting up a strong resistance against the relentless onslaught by the compact SUV segment in our market. Products like the Honda City and Hyundai Verna continue to be popular among buyers looking to upgrade from a hatchback. Let us take a look at how the individual products in this segment performed in May 2021.
Hyundai Verna – 1,181 Units
One of the most popular executive sedans in the country since a long time has been the Hyundai Verna. Verna is the go-to product for a whole bunch of customers who are looking for a luxury product under the Rs 15 lakh price bracket. In the month of May 2021, Hyundai managed to outsell all the other products in the segment by selling 1,181 units. This is a huge jump from the 317 units it sold in the same month last year.
Honda City – 1,148 Units
Another extremely popular sedan in this segment is the Honda City, which is currently in its 5th-gen avatar. Clearly, it has also been around for ages resulting in such popularity. In May 2021, Honda sold 1,148 units of the City in our market compared to only 118 units in May 2020. Exquisite petrol engine and plenty of features are some of the vital reasons for these sales.
Skoda Rapid – 603 Units
Skoda Rapid is also slowly gaining a lot of popularity due to its great driving dynamics. Driving enthusiasts are switching to Rapid to satisfy their desires of having a great drivable sedan. The 603 units sold in May 2021 indicate this growing trend. In the same month last year, Skoda sold 291 units of the Rapid. Skoda is also busy with the launch of the upcoming mid-size SUV, Kushaq, which will take on the likes of Hyundai Creta and Kia Seltos in our market. Thereafter, we will also see the updated Skoda Rapid.
Maruti Suzuki Ciaz – 349 Units
The largest carmaker in the country is struggling to compete against the tough rivals in this segment. It is quite unusual for Maruti Suzuki to remain this far behind the competitors in any segment. Maruti sold mere 349 units in the month of May 2021 compared to 192 in May 2020. There have been no updates for the Ciaz which has led to customers heading on to other products which are a bit more modern and offer something more.
Volkswagen Vento – 169 Units
The German carmaker sold just 169 units of its sedan, Vento, in India in May 2021. This is even less than the 178 units it sold in the same month last year. The next-gen Vento has also been spied testing multiple times now and is reported to be inspired by the VW Virtus sold in the international market. We might see the launch of the new Vento after the Taigun which might see the light of day sometime around the festive season this year.