We all know Maruti Suzuki Alto which emerged as an iconic car in the under Rs. 3 Lakh segment and really stood up to the expectations of the common Indian customers who wish to get appropriate value for the money they pay. Long after the success of Alto other brands have also started aiming at the small car segment.
From Nissan–Suzuki to Volkswagen-Ashok Leyland and Hyundai to Tata, every major has started targeting the small car segment and seek maximum sales from this spectrum covering almost 70% of the total car market. And with hope in their heart, Fiat is all set to enter this segment by year 2012 with a car based on the upcoming Fiat Topolino and will cost the Indian buyers not more than Rs. 3 Lakh. We have already covered a news related to this sometime back – Fiat Small Car Based On Fiat 500 Will Be Made In India.
Mr. Rajiv Kapoor, MD Fiat India said,
“It will be an all-new car, nothing to do with any of our other models and will be priced aggressively. It will compete with the Alto and will have a one-litre engine. The new car will be an India-specific one, made in India, made for India, keeping in mind the country’s unique terrain and temperatures. Our R&D team is working day in and day out to develop the car that meets consumers’ needs in the best manner. The small car market in India is blazing and there is intense competition. The entry level car space excites us,”
Compared to Hyundai and Maruti, Fiat is far behind when it comes to sales figures and optimistically looks for this car to do wonders for the brand and we hope the same as well.