Ford would have never expected Ford Figo to be such a tremendous hit in the Indian Automobile market as the car’s success is gaining more and more pace day by day. It is really great for a brand like Ford which a few years back wasn’t able to impress the Indian buyers, but now things have drastically changed.
Ford Fiesta and the Figo acted as the breakthroughs for the brand helping the company get back into the competition and get a firmer hold. The steadily rising Figo sales is definitely a reason for the company’s celebration and making things even better is the latest news on the Figo which has made it bag a position in the top selling model’s list.
Yes its true, Figo has successfully bagged the 5th best selling car position after replacing Tata Indica, putting the company in the top five list for the very first time in the history of Indian automobile industry. For the past 10 years the Indica was at the 5th position and now that Ford’s product is on the same position, the company’s content seems no end.
Nigel Wark, Executive Director (Marketing, Sales & Service), Ford India said, ”Our object was to go after providing a high value for money product in the marketplace and that has grown Ford’s reputation here. Figo was a big step as it helped Ford Motor Co. to get away from the niche to the mainstream segment. We are not complacent (after getting in to the top five), we will seize this opportunity by continuing to boost dealerships and increase service network,”
The list for the top five selling models is as follows:
1. Maruti Suzuki Alto 30,000 units
2. Hyundai i10 14,000 units
3. Maruti Suzuki Swift 11,500units
4. Maruti Suzuki Wagon R 11,000 units
5. Ford Figo 6,465 units
If you are thinking this might be a moment for the company to leave work and celebrate then you could be wrong as its future strategies are impressive and aggressive as well since it plans to introduce 8 new models in the coming 5 years.