Good news for all the Ford fans in the country. The company saw substantially declining sales figures in December 2020 but it has bounced back and how. In January 2021, Ford sold over 4,100 units as compared to a mere 1,662 units in December 2020. This marks a growth of over 149% on an MoM basis. This indicates the recent trend of sales in India. However, when compared to January 2020, Ford saw a slight decline of around 15%, where it managed to sell 4,881 units. The key contributor still remains the EcoSport, which is the volume-driver for the brand in India. The sales of the compact SUV reflects the sales trajectory of the company as a whole for the most part. Let us take a closer look at the breakdown of the sales figures for Ford in January 2021.
Ford – Sales Figures for January 2021
Ford has had a very challenging 2020, like all the other carmakers. But this was especially true for Ford considering many future long-term plans, as a result of Joint Venture (JV) with Mahindra, had to be called off. This was done due to different financial investment priorities for the post-covid era. This might have affected Ford more, but the already co-development projects with Mahindra were not affected by this JV annulment. Taking all these factors into account, the recovery for Ford in January is quite remarkable.
Also read: Mahindra-Ford Joint Venture called off!
Product-wise sales description shows that the EcoSport was sold 2,266 times in January 2021 as compared to a mere 934 times in the month prior to that. This is already a boost of over 143% for a single product. The Figo managed to sell 82 units in January to just 1 unit in December. The Freestyle saw a massive bump of over 462% in sales. In January 2021, Ford sold 955 units of the crossover, whereas, in December 2020, it sold just 170 units. The story is the same with the Aspire. Ford sold 293 units of Aspire in January and 110 units in December, marking a 166% growth figure. One of the most popular off-roaders in the country, the Endeavour also saw a modest 22% growth in sales in January on an MoM basis. Whereas Ford sold 447 units of the Endy in December 2020, it sold 545 units in January.
Ford – Reshuffling of variants
Let us quickly glance through the updated variants of the Ford products for 2021. Starting with the Figo, it is now available in five variants and 2 powertrain options. Both the diesel and petrol engine-powered Figo comes with Titanium and Titanium Blu variants which are mid and top-trims respectively. The petrol Figo is also available in a base trim called the Ambiente. The powertrain remains the same for the Figo. Secondly, the Freestyle is offered in three trim levels for both petrol and diesel powertrains. These are base variant, Titanium, the mid-spec trim, Titanium+ and the top-trim, the Flair. Again the powertrain remains unchanged. The variants of the Aspire have been reduced to only two; Titanium and Titanium+ for both the engine options. The 1.2-litre petrol makes 95hp and 119Nm and the 1.5-diesel makes 99hp and 215Nm.