After the launch of Honda Elevate, India will also act as a strategic export hub of the mid-size SUV. The Japanese carmaker already exports its popular 5th-gen City and Amaze to various markets across the globe. With the Elevate being produced in India since its inception, it will act as the base to emerge as a world supplier for the SUV. Honda is committed to the government of India’s ‘Make in India’ initiative. With over 90% localization of components used in all its mass-market products, Honda supplies its cars to Left-hand and Right-Hand drive markets of the world. Here are the details.
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India to Export Honda Elevate
Honda exports most of its vehicles to Brazil, Indonesia, Thailand, Nepal, the Middle East, South Africa, Bhutan and other SADC countries. In fact, it is the third-largest exporter of Honda cars in the world after Thailand and the USA. Thailand is responsible for shipping 44,570 units, the USA shipped 35,961 units while India shipped 18,926 units of Honda cars last year. This highlights the position of India in the global operations of Honda cars. City, Amaze and Elevate are manufactured in Honda’s Tapukara facility in Rajasthan. The Pipavav port in Gujarat and Ennore port in Chennai will take care of the exports. The export growth is rising for Honda year after year and Elevate will significantly contribute toward it going forward.
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The Elevate offers a single-engine choice, featuring the 1.5-litre i-VTEC engine, which is borrowed from the City sedan. This engine provides a familiar performance, delivering 121 PS and 145 Nm of peak power and torque. You have the option of selecting between a 6-speed manual transmission or a CVT automatic gearbox. Notably, there is no strong hybrid engine available, as seen in the City sedan. The claimed fuel efficiency is impressive, with 15.31 km/l for the manual transmission and an even better 16.92 km/l for the automatic version. Prices for the Elevate range from Rs 11 lakh to Rs 16 lakh, ex-showroom.
|Engine||1.5-litre i-VTEC petrol|
|Transmission||6-speed MT / CVT|
|Mileage||15.31 km/l (MT) / 16.92 km/l (AT)|
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What We Think
Elevate has the potential to mark a dent in the sales of its competitors in this highly popular mid-size SUV segment in India. Until now, SUVs like the Hyundai Creta, Kia Seltos and Maruti Grand Vitara possess the bragging rights for astronomical sales. Additionally, there is constant pressure from the likes of VW Taigun, Skoda Kushaq and MG Astor as well. Honda has the advantage of learning from the mistakes of the other carmakers and offer something that the customers truly want. With its aggressive pricing, it has been able to do just that. Only the monthly sales will tell if Elevate is able to change the fortunes of the company going forward or not.