Mahindra XUV500 is truly doing wonders for Mahindra and Mahindra in many ways. First of all, bumper bookings and overwhelming response and a positive feedback from most reviewers, then winning many awards, now proving its toughness in Maruti Suzuki Desert Storm Rally 2012, Mahindra XUV5OO has done it all. The XUV500 has become first ever diesel car to win a podium position (3rd) in Extreme Rally in the Desert Storm 2012. Desert Storm is one of the toughest rallies in India which tests every bit of endurance of drivers and their vehicles.
Gaurav Gill, three time National champion and APRC winning driver and Lohitt Urs, INRC winning driver were chosen to drive the cars under the Mahindra Adventure Rally programme. Nicknamed ‘Super XUV500’, one of the rally prepared cars, driven by Lohitt Urs proved its mettle by moving from the 35th position on day 1 to 3rd position overall on day 5, marking the biggest comeback ever in the Indian Automotive Motorsports history! On the penultimate day, over the 395 km long special off-road stage, Lohitt overtook six vehicles and the XUV500 averaged a scorching pace of 98 KMPH!
image – Mahindra XUV5OO at Maruti Suzuki Desert Storm 2012 Rally
Commenting on the incredible success of the XUV500 on its rallying debut, Mr. Vivek Nayer, Sr. Vice-President, Marketing, Automotive Division, Mahindra & Mahindra Ltd. said,
“This unprecedented podium finish by the Mahindra XUV500is a testimony to the 20 Auto awards it has won since its launch! Mahindra was entering the Extreme category for the first time in many years and the XUV500 conquered the Desert with dogged determination and confidence to create Indian motor sports history. Keeping the spirit of Adventure going, the XUV500 is all set to make and break many more records in times to come.”
image – Mahindra XUV5OO at Maruti Suzuki Desert Storm 2012 Rally
image – Mahindra XUV5OO at Maruti Suzuki Desert Storm 2012 Rally
image – Mahindra XUV5OO at Maruti Suzuki Desert Storm 2012 Rally
Covering 3,500km in six days, the 10th edition of the Maruti Suzuki Desert Storm Rally saw the largest participation ever. This year, the first leg, which also had a night stage, commenced from New Delhi. After a round trip through Rajasthan and Gujarat, that included crossing the Thar Desert and the flat lands of the Rann of Kutch, the rally ended in Ahmedabad. This year’s edition had over 280 participants, with close to 50 entries in the extreme category.
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