Maruti e Vitara-derived Toyota Urban Cruiser Ebella Unveiled for India

The badge-engineered Maruti e Vitara will be called the Toyota Urban Cruiser Ebella

The Toyota Urban Cruiser Ebella has been revealed for the Indian market. As is the case with many other badge-engineered models, the first electric SUV from the Japanese car marque borrows most elements from the Maruti e Vitara. We knew that the Toyota counterpart was not too far away. Toyota has ensured that there are sufficient exterior distinctions to set it apart from the Maruti counterpart. For now, let us delve into the details of what the Toyota EV offers.

Toyota Urban Cruiser Ebella Unveiled for India

Let us commence with the exterior styling, which is crucial to distinguish it from the Maruti e Vitara. At the front, it gets a unique lighting setup with LED DRLs integrated inside the sleek LED headlamps, a narrow grille section finished in gloss black material, a curvy bumper with tiny intakes on either side, and a prominent lower section with a rugged skid plate. The side profile is dominated by the chunky wheel arches with sturdy claddings, solid side body panels, black side pillars and dual-tone aero alloy wheels. The charging port is located on the front left fender. Finally, the tail end comprises LED taillamps connected via a glass panel, a roof-mounted spoiler with a high-mount stop lamp, and a tough bumper with a hint of a skid plate. Overall, there are enough changes to the outside to tell it apart from its Maruti donor.

Interior and Features

The same can’t be said about the cabin, though. There are incredible similarities with the e Vitara. Nevertheless, that is not necessarily a bad thing. Some of the top attractions include (based on the e Vitara):

• 10.2-inch Digital Instrument Cluster
• 10.1-inch Touchscreen Infotainment Display
• Physical Controls for HVAC and Multimedia
• Electric Sunroof
• Rear USB Ports
• Retractable Rear Seats
• Stylish AC Vents
• Soft-touch Materials
• Multi-colour Ambient Lighting
• Infinity Premium Sound System
• Ventilated Front Seats
• 10-way Powered Seats
• Sliding and Reclining Rear Seats
• 12-colour Ambient Lighting
• Drive Modes – Eco, Normal, Sport
• All-disc Brakes with Twin Piston Callipers in Front
• 306-litre Boot Space (w/ rear row pushed forward)
• 60+ Advanced Telematic Features
• Two-spoke Steering Wheel
• Leatherette Bucket Seats
• Rotary Shift Knob
• 750 kg Towing Capacity
• 2-spoke Steering Wheel with Controls
• Level 2 ADAS
• 5-star Bharat NCAP Safety Rating
• 7 Airbags
• ABS, ESP, EBD
• High Tensile Steel
• Hill Hold Control
• Multi-Collision Braking
• 360-degree Surround View Camera
• Front and Rear Parking Sensors
• Day and Night Adjustable IRVM

Specs

The Toyota Urban Cruiser Ebella will share the battery and motor configurations with the Maruti e Vitara. This means we will see a 49 kWh or 61 kWh battery pack in 2WD and all-wheel-drive setups. The power and torque figures range from 142 hp / 189 Nm and 172 hp / 189 Nm to 181 hp / 300 Nm (AWD), of peak power and torque, respectively. As per the ARAI measurements, the electric SUV claims a range of 543 km on a single charge. There are 5 monotone and 4 dual-tone colours on offer. Pricing details will be announced soon, but it will get BaaS rental program and a 60% buyback assurance plan.

Editor’s Note

Yatharth Chauhan, Managing Editor

From a market perspective, the Urban Cruiser Ebella is a predictable yet strategic move by Toyota, especially as electrification gains traction in India’s mass-premium SUV space. Leveraging Maruti’s EV platform allows Toyota to enter the segment quickly while keeping development costs in check, something that has worked well for the brand in the ICE world. The real test, however, will be pricing and brand differentiation, because Indian EV buyers are becoming far more value-conscious and spec-aware. If Toyota positions this smartly with its reliability promise and flexible ownership models, the Ebella could find solid acceptance.

Also Read: Maruti Suzuki e Vitara Review – Too Little, Too Late?