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Maruti Suzuki Vitara Brezza sales down – Is this the Hyundai Venue effect?

Maruti Suzuki Vitara Brezza sees a tough competition in sales as Hyundai rolls out the Venue. The car is launched at a price of Rs 6.5 lakh (ex-showroom).

Hyundai Venue created hype with all its exhaustive feature details and the new Blue-Link technology which is first in its segment. It receives over 20,000 bookings in the first month and stands second to Brezza in terms of sales. Will Hyundai Venue harness Maruti Vitara Brezza sales? Let’s find out!

The sub-4-metre compact SUV from Hyundai was launch with a lot of bells and whistles on May 21, 2019, and it gained quite an attention among the buyers for its features and specifications. However, Hyundai Venue gave a run for their money for other car manufacturers when the pricing was revealed at just Rs 6.5 lakh.

Maruti Vitara Brezza Sales image

The car sits lower than its rivals in terms of pricing and provides more features and a rich cabin experience when compared to its rivals. Hyundai dispatched a total of 7,049 units to the dealers for their baby SUV and it comes second in terms of sales. Maruti Vitara Brezza sales come out at a total of 8.781 units for May’19.

Also Read: Hyundai Venue Vs Maruti Suzuki Vitara Brezza – Spec Comparision

Launched back in 2016, the boxy stance of the compact SUV beat Ford Ecosport in sales. Then the sub-compact SUV market grew with the arrival of Tata Nexon and then followed by the Mahindra XUV300, both of which packs a good number of features. However, the monthly sales of the Brezza continued to be on the top and nothing could beat the product.

ModelMay’19May’18Growth
Maruti Suzuki Vitara Brezza8,78115,629-44%
Hyundai Venue7,049
Mahindra XUV3005,113
Tata Nexon4,5064,308 5%
Ford Ecosport3,6045,003-28%
Honda WR-V1,5201,962-23%
Mahindra TUV3001,3931,939-28%
Total31,96628,84111%

With Hyundai Venue arrival, it instantly bagged the second position beating other competitors and is close to Maruti Brezza sales. However, it would take quite a few months to actually to know if the Hyundai Venue carries forward the sales number like we are seeing in the first month and achieve the first position.

Maruti Vitara Brezza sales took a massive drop to about 44% for May’19 as the manufacturer sold only 8,781 units of their car as opposed to a whopping 15,629 units for last year May’18.

Also Read: Maruti Vitara Brezza Now Comes With A Sports Limited Edition

New competition Mahindra XUV300 bags in the third position by selling 5,113 units. Tata Nexon saw a growth of five percent in sales and sold about 4,506 cars in May’19 from 4,308 units sold for May’18.

The oldest competitor in the market, Ford Ecosport saw degrowth of 28% to selling only 3,604 units for this May’19. Honda WR-V limits its sale to 1,520 units and Mahindra TUV300 sticks to 1,393 cars.