A last hurrah to one of the best-selling cars by Maruti Suzuki which will soon be replaced by the latest iteration. Maruti Suzuki silently launched the Maruti Swift Limited Edition for its Indian customers. The pricing keeps it right in the middle of the base model i.e. Lxi/Ldi and Vxi/Vdi and offers the latest in tech in addition to the visual upgrades to the exterior.
Maruti Swift Limited Edition has been launched at a price of 5.45 lakh (Ex-showroom) for the petrol edition and INR 6.34 lakh (ex-showroom) for the diesel variant. The exterior gains from the new decals that improve the overall exterior appeal and make the car look more dynamic. The interior gets matching upholstery and floor mats with limited edition signature. The steering wheel gains from a new sporty cover with matching colour scheme while the gear knob feels completely left out.
On the tech side, the Swift limited edition features an updated touchscreen infotainment system in sync with its siblings like Baleno, Ignis and Scross and features Apple Car Play and Android Auto along with Bluetooth connectivity. The touchscreen infotainment is connected to updated speakers to deliver richer bass and clearer sound output.
Surprisingly though, the company simply named it “limited edition” moving away from their routine of adding a special name for each limited edition. The all-new 2018 Maruti Swift is expected to launch at the 2018 Auto Expo and will be the second car based on the platform after Dzire, which was launched earlier this year.
The limited edition features the same engine options i.e. 1.2-litre petrol and 1.3-litre diesel engine churning out 83 bhp and 115 Nm and 74 bhp and 190 Nm of torque respectively. Both the options come mated to a 5-speed gearbox respectively. The current Swift has proven its success overtime with dynamic handling and frugal engines.
The next generation Swift, to be revealed at 2018 Auto Expo, will take all this a notch higher with improved styling, better dynamics, enhanced cabin space, versatility and overall appeal, improved versions of the petrol and diesel engines which will deliver more power yet will be more efficient then the product they will be replacing. The design cues can be noticed in the current Maruti Suzuki Dzire wherein the car has grown longer and wider with increased wheelbase adding to the comfort and interior space for the passengers while sitting lower to its predecessor improving aerodynamics and centre of gravity which directly translates to improved stability and dynamic handling.
Launching limited edition products helps companies clear out their current stock swiftly and make way for the launch of new products.