The MG Hector promises to be great value for money. It is also the only hybrid vehicle in the segment and MG India hopes to establish itself as a premium brand with the Hector.
MG Motor India intends to establish themselves as as a premium brand in the country right from the start. They have very strategically introduced the Hector as their first vehicle in India which is a compact SUV, a segment highly sought after in India.
Well, there’s nothing quite compact about the Hector and MG Motors has set a not-so-compact annual sales target of 18,000 units of the vehicle as well, according to a report by Economic Times. That translates to 1,500 units in a month.
The MG Hector goes against the likes of the Jeep Compass, the Tata Harrier and the Mahindra XUV500. To give you some perspective, the Jeep Compass recorded an annual sales of 18,287 units last year which translates to an average of 1,524 units in a month. The recently launched Tata Harrier recorded sales of 2,492 units in the month of March and 2,075 units in the month of April. And these are the best selling models in the segment.
The Jeep enjoys a rich brand heritage while the Tata Harrier banks on its JLR roots and its rather attractive pricing. The MG Hector is expected to be priced around Rs. 15-20 lakhs and for that money, it promises to be great value for money for the amount of equipment and technology it offers.
To further carve out a niche for itself and differentiate itself from its rivals, MG Motors has some more tricks up its sleeve. The Hector is the only hybrid vehicle in the segment and MG Motors will particularly focus on more hybrid and all-electric vehicles for the future. The Hector is, in fact, India’s first 48V-mild hybrid SUV.
The company says it’s not in a hurry to grab a share of the market as of yet and is instead looking at the market with a long-term perspective. The second offering from MG Motors is going to be an even pricier car which is eZS all-electric SUV which is expected to launch by the end of this year. It will be imported via the CBU route and is expected to be priced north of Rs. 20 lakhs. The 7-seat version of the Hector will follow, launching early next year.
MG Motor India has finalised 50 dealer principles and has already established 120 customer touch point distributed strategically across the entire nation. This includes retail outlets, experience centers and service centers. The company plans to increase customer touch point to 250 units by September, 2019.