Ather is working on an electric scooter and an electric motorcycle. The scooter is expected to debut in the next 12-18 months.
After being the most popular electric scooter brand in India, Ather is developing another model. The new electric scooter from the Bengaluru-based manufacturer will be cheaper than the 450 but will still be a performance model.
Reports now confirm that Ather is actually working on a more affordable electric scooter in India, to increase its reach in the market. Along with the scooter, it is also planning for an electric motorcycle. The market of e-motorcycle is on the rise after two new launches in it.
The reports suggest that the affordable Ather scooter will be priced under a Lakh, but will still be a premium scooter. Ather will launch the scooter in the next 12-18 months but the motorcycle is still 2-3 years away from its debut.
The upcoming scooter might come at a price that is near to the 125cc petrol-powered scooters. We can expect the touchscreen console, dual disc brakes and some premium features to be ignored for this version.
Ather had earlier disclosed that it plans to achieve one lakh units by mid-2021 (June 2021). Despite staying on the premium side of the niche market, it managed to create its own space in it. With the more affordable version, it will create another segment altogether.
However, the report suggests that the performance of the new Ather will remain the same as the other two models. The riding range will also be likely unaltered, which now ranges between 55 kms to 75 kms. The top speed might be bought down to 60 km/hr, from 80 km/hr on the Ather 450.
We can also see some changes in the design language and some cheaper use of components as well. Instead of the e-sim integrated touchscreen, it might get the app-based Bluetooth connected speedometer.
A couple of months back, Ather also discontinued the 340, owing to less demand. The company officials confirmed that most of their buyers were going for the Ather 450 which was just 11,000 costlier.
The Ather 450 is now priced at Rs 1.13 Lakhs (on-road Bangalore). The EV company has also commenced its operations in Chennai, where the bookings and test rides have also commenced. In Chennai, the scooter is priced at Rs 1.31 Lakhs (on-road).