Recently, the highly anticipated new Ford Everest (Endeavour) was captured in spy media shot in Chennai. These pictures instantly caused a huge stir, with many Ford aficionados speculating the vehicle was en route to ARAI for homologation. Now, another set of spy pics (courtesy WeGuide Auto) show the same SUV at a port. One of the images even show the Ranger in close vicinity. It maybe noted that another set of pictures even showed the Toyota Hilux-rival being transported along with the Endeavour. Our guess is that the pictures you see here were taken on the arrival of these vehicles.
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New Visuals of Ford Everest and Ranger on Indian Turf
The buzz around Ford India’s return is gaining momentum. The rumours of the comeback started with leaked patent images surfacing online. These drawings reveal Ford has secured trademarks for the new Everest and a mid-size SUV. Soon, we even came across fresh job listings from the carmaker’s local subsidiary. Next, there were talks of Ford and Tata contemplating a JV to help the former restart operations. Of course, the recent spy media, showing the latest-gen Everest and Ranger on Indian turf, have been a huge catalyst for the growing speculations.
While nothing’s official yet, there are talks of Ford bringing the new Endeavour and Ranger to our market via CBU route. Additionally, the carmaker has even filed a patent for a mid-size SUV to help it compete with the likes of Hyundai Creta. Additionally, Ford might launch the Mustang Mach-E as a halo product. This would enable the carmaker establish a presence in the fast-growing premium electric car market.
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Author’s Note
Even though there are huge rumours of Ford India planning a comeback, we’re yet to have any sort of official confirmation from the carmaker. Frankly, the import of the new Endeavour and the Ranger doesn’t exactly hint at an imminent launch plan. Still, though, even if the company may be contemplating a comeback, it will have to formulate a strong strategy to ensure a successful third innings in India. For the uninitiated, the carmaker incurred losses amounting to $2 billion during its previous stint.
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