Currently, Nissan Motors has a very average play in the Indian market. Their lineup includes Micra, Sunny, and Terrano. It is not the worst performer for August 2018 but is amongst one of them. For the past few months, Nissan’s sales have been decreasing. Now with the upcoming Kicks, they expect to take some lead. Meanwhile, the recent media reports suggest that Nissan is planning to launch an MPV in the Indian market to compete with the likes of Toyota Innova Crysta.
As of now, Innova Crysta has no perfect competitor. Marazzo and Ertiga are underpriced than the Innova. The Ertiga ends at Rs 10.5 Lakhs, Marazzo ends at Rs 13.90 Lakhs and Innova starts at Rs 14 Lakhs onwards. So, Nissan is trying to fit into this gap to make the most of it.
Toyota Innova is the Japanese Car maker’s best selling product. The Innova had been roped in as a possible replacement for the ageing Qualis. In 2005, Toyota launched the Innova and since it has been a good selling family car. It got its last update in 2015 with the latest features. After that, came the Toyota Innova Crysta. Now, Toyota has Innova Crysta and Innova Touring sport and the range starts from Rs 14 Lakhs and goes up to Rs 24 Lakhs.
Talking about Nissan, sometime back, it had the Nissan Evalia MPV. It was more of a commercial MPV. However, the model tanked very bad in the market. Nissan always wanted to establish itself as a premium brand and keep Datsun for the masses. So, a new Nissan MPV in Innova’s price range might happen.
In the South East Asian markets, Nissan already has Navarra, Terra, Nissan Elgrand MPV and Nismo as its popular products. Also, after the alliance of Nissan-Renault-Mitsubishi, Nissan might borrow some elements from the Xpander MPV for the upcoming Nissan MPV. Although, there are some rumours stating that Nissan is also planning a smaller Xpander MPV.
Mr. Hiroshi Nagasuka, Nissan’s General Manager for Light Commercial Vehicle (LCV) Product Planning, has commented on this development to AutoIndustriya. He said, “Nissan is definitely looking at a larger MPV model, but will not be released for quite some time. The company is still studying the project.”
With this development, Nissan could help bolster its sales and aim for a better share in the market. In markets like India, MPVs are popular. Currently, we have three main MPVs – Maruti Suzuki Ertiga, Mahindra Marazzo, and Toyota Innova Crysta. Taking their sales figure for the past 2-3 months, their figures are decent.
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