Tata Motors held the Nexon Skill Arena, an exciting event highlighting the qualities of the new Nexon compact SUV, at Leisure Valley, Gurgaon on 8-9 October 2017. The Skill Arena provided an impressive product engagement experience to both the driving enthusiasts and prospective car buyers. The event went on to highlight the power, versatility, and features of the recently launched Nexon compact SUV. The Arena not only gave an opportunity to test your driving skills but also offered interested buyers to book the latest SUV from Tata Motors.
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The Nexon Skill Arena, which was held at Leisure, Valley Grounds, Sector 29, Gurgaon, comprised of four parts- Explore, Skills Arena, Fun and Test Drive. Each of these segments helped prospective customers and other visitors to understand the Nexon better. Many visitors, along with media persons, participated in the Skill Arena, which offered a pre-designed track with several obstacles to test the Nexon’s maneuverability, ground clearance, steering feedback and practical features like a reverse camera. Basically, the Skill Arena comprised of a slalom run, parallel parking test, alternate wheel balance and driving on rumblers and ramps. The latter tested the body balance and dynamics of the latest compact SUV.
Every driver was timed and given a score based on his speed and accuracy. This gamified experience went on to instill excitement and a sense of competitiveness in the drivers. The leadership board showed timings and performance reports of every driver who went behind the wheel. Other than offering a really involving driving experience, the Nissan Skill Arena also offered a mini cafeteria and an opportunity to communicate with experts from Tata Motors.
Speaking on the Tata eexon, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors, said: “Our fourth product on the company’s ‘Impact Design’ philosophy, the Tata Nexon brings global and contemporary design with best-in-class technology and features for the ones who would like to express themselves with a unique style of their own. With all-class leading features under one hood, we are supremely confident about the performance and capabilities of the Nexon.”
Elaborating on the Nexa Skill Arena, he added,”And that is why, we have rolled out an exciting platform – Nexon Skill Arena to enable our customer to come and experience this dynamic SUV. Through such innovative formats, our focus is to help our customers touch, feel and experience the product which in turn would enhance the customer purchase experience and further strengthen the brand perception.”
The very exciting Tata Nexon Skill Arena will be now held in several cities across India. Stay tuned to Car Blog India for latest news updates on the Tata Nexon and other cars and motorcycles in India.