Nissan has today announced its strategy for its future operations in India. This is going to be done through launching new products, strengthen the Nissan and Datsun brands, expand its dealership network, optimize flexible manufacturing and strengthen R&D facilities together with its Alliance partners in the country.
Under the strategy for India market, the Japanese automaker aims at launching some of its product from the global line-up in India. Furthermore, with the help of this, the company aims at building its ground in our country for electrification and connected cars technology. Furthermore, it is going to build a strong line up for Datsun in India.
Enhance both its brands by reinforcing the company’s image as a premium mainstream brand with wide appeal, building on the company’s SUV heritage and leading performance globally, starting with the launch of the Nissan Kicks.
The automaker will also focus on strengthening its network and teams. It will achieve this by doubling its sales and service touch points and strengthen the dealership network in the next three years. Currently, this network stands at 270 in our country. The automaker further aims at expanding its regional marketing and sales operations teams to four key regions across India. In addition to this, it will develop its design centre in Chennai to ensure cars meet the rapidly changing expectations of Indian customers.
Furthermore, the automaker will hire 500 employees in FY 2018 at Nissan’s first Global Digital Hub in Kerala, with further expansion plans. The company’s Digital Hub will focus on innovations in mobility to enhance the automaker’s products worldwide and in India
Improve customer service and satisfaction, and expand access to its products and services, through digitisation and eCommerce.
“Nissan is committed to India and has built the foundations to succeed,” said Peyman Kargar, Senior Vice President of Nissan Motor Co. Ltd, Chairman- Africa, Middle East, and India. “Our strategy will strengthen both our brands for our customers across India. The Nissan brand will bring the best of global Nissan products and technology to our customers in India, starting with the Nissan Kicks. For Datsun, we aim to offer compelling products across segments offering value, connectivity and Japanese engineering.”
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