Volkswagen, one of our favorite brands has been able to explore the potential of the Indian market and in accordance with which it rolled out successful products like the Volkswagen Polo and Volkswagen Vento. Volkswagen Group not only consists of VW brand only but a number of other renowned brands.
After seeing the response from the market the parent company is now looking at bringing Seat, one of the owned companies, to India. Seat ,alike Hyundai or Honda here, focuses on deliver value for money cars and with the introduction of the same VW Group will be able to tap the market in a better way.
VW has already stated that the Spanish brand Seat might find it difficult to establish itself soon after its launch since there are already a bunch of products from Skoda and VW, but over time People will start liking the different kind of flavor Seat offers.
Seat is not a volumes puller on the International stage showing a growth of mere 2.3 % but since most of its cars share their platform and components with existing Skoda and VW products, they might prove to be extremely economical in India. The company is going to make a debut in China after which it will possibility hit the Indian shores.
The model line-up from Seat consists of fresh cars like Ibiza – a hatchback in Polo’s range, Exeo – a sedan falling between Volkswagen Jetta and Volkswagen Passat, an MPV called as Alhambra which would be tough competitor for Toyota Innova and Tata Aria.
The above picture is of Seat Mii, a small car based on Volkswagen Up. The recently covered Skoda Citigo is also based on the same platform. All in all these brands share a lot of things which eventually will help VW pull more profits from the market and will also help generate possibilities for the introduction of better products.
Source Credit-ACI
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