Tata has unveiled an all-new concept at Microsoft tech event in Mumbai. Called C-Cube, the hatchback concept comes from Tata Motors’ recently announced TAMO sub-brand. There aren’t too many details available regarding the C-Cube yet. The concept showcases ‘advanced structural technology’ that could find its way into future Tata products. However, Microsoft has not been involved in the development of the C-Cube. The concept merely gives us a glimpse of what future products from Tata Motors’ TAMO sub-brand could look like.
The three door hatchback features an aggressive stance with a rising window line. The headlamps get projector units and LED pilot lamps. Other design highlights include air vents on the side and OZ rims. The images released by Tata via their twitter handle do not reveal the rear or the interiors of the C Cube concept.
Tata Motors and Microsoft recently announced a collaboration “to redefine connected and personalized driving experiences for Indian customers.” As part of the collaboration, Microsoft will work with Tata to “create a highly personalized, smart and safer driving experience across the digital life of a vehicle owner.” Tata Motors’ will leverage Microsoft’s connected vehicle technologies including artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT).
Commenting on the partnership, Guenter Butschek, CEO & MD, Tata Motors, said, “With the aim to develop innovative and technologically leading products that excite customers, we at Tata Motors, understand the need for a connected ecosystem that can integrate into the digital lives of customers. We are using Microsoft’s connected vehicle technologies on Azure intelligent cloud to bring the digital lives of our customers into the cars they drive. Making the most of fast-paced innovation cycle that Microsoft has to offer, we will create a fully connected and seamless driving experience for our customers.”
Commenting on the association, Anant Maheshwari, President, Microsoft India said, “We are excited to partner with Tata Motors as they embark on a new journey of innovation with Microsoft Azure cloud. Using IoT, AI and machine learning technologies, we will provide vehicle owners in India and across the world with a safe, productive and fun driving experience.”
The first product showcasing the result Tata and Microsoft’s collaboration will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. Watch this space for updates on that as well as the Tata C-Cube Concept by Tamo.