The Tata Harrier sales have managed to stay ahead of the competition, even for April when the entire auto industry has seen a decline in sales.
The Tata Harrier continues to be the best selling id-size SUV in the segment, out selling all its competitors and that too by a fair margin. The Tata Harrier sales recorded 2,075 units in April, while the Mahindra XUV500 could manage only 1,508. The Jeep Compass sold 1,204 units for the same period.
Even for the month of March, Tata motors sold 2,492 units of the Harrier while the Mahindra XUV500 managed to sell 1,916 units. The Jeep Compass again fared the least by selling only 1,441 units for the same period. The Harrier managed to stay ahead of the competition even though the entire automotive industry has taken a hit in the month of April because of the elections. Almost all manufacturers have reported a drop in sales in almost all segments for the month of April.
While the Mahindra XUV500 has been on Indian roads for quite some time now, it still manages to garner a fair number of sales each month. On the other hand, the Jeep Compass which proved to be very popular product when introduced has constantly seen a decline in sales ever since the first year. Jeep has made several efforts to keep up the Compass with new variants and limited edition models and now they are due introducing the off-road biased Jeep Compass Trailhawk.
Coming back to the Tata Harrier sales report, it has proven to be a rather good product and has been received quite well by the Indian market indeed. The Harrier looks stylish, is well packed with features and commands a lot of road presence with its size. Tata motors was reported to have been sitting on over 10,000 bookings for the Harrier in the month of March which led to a waiting period of over four months. Such is the demand of the car.
While the Harrier is a great product, it is still far from being perfect. There are still some quality and finesse issues with the first lot of production models and while that will be corrected eventually, there are other short comings like the unavailability of an automatic transmission, the lack of a sunroof and AWD option as well which are expected at this price point.
Tata Motors is said to have been working on a top-spec ZX+ variant which should have all these issues addressed. Tata Motors is also prepping for a seven-seat version of the Harrier, which they showcased as the Tata Buzzard at the Geneva Motor Show, 2019.
Will these updates keep the Tata Harrier live and running for a long time to come or is this just the initial buzz that is created with the launch of a new vehicle and will die down soon. Only time will tell.