Toyota RAV4 India Launch Makes Sense? Ideal Rival For Jeep Compass


Toyota RAV4 SUV if launched in India will act as a direct rival for the Jeep Compass. Prices will fall in the range of INR 12 Lakh to 18 Lakh. So, does it make sense for the Indian market?

Should Toyota launch the RAV4 SUV in India? The latest iteration of this urban SUV will retail in the North American markets. There it will compete against the likes of Jeep Compass and other SUVs in the same segment. In India, so far, Toyota does not have any utility vehicle below the Fortuner. And with the rising popularity of compact SUVs in our country, the Japanese automaker is surely missing out on the boom. So, does it make sense for it to launch the RAV4 in the Indian market? Well, we explore this question in this article. Read ahead to know more about it. 2019-toyota-rav4-red-front-left-driving (1) image


As mentioned before, the Toyota RAV4 compete with the likes of the Jeep Compass. Consequently, if the former comes to India, it will continue to rival against the latter. The Jeep Compass made its official debut in India last year. Due to local production of this SUV, Jeep has managed to keep the prices very aggressive. As a result of this, the Compass has so far received an enthusiastic response from the Indian buyers.

Also Read: Toyota Yaris India Price, Launch Date, Features, Mileage and Specs: All You Need To Know

If Toyota manages to play out a similar strategy, it could make the RAV4 an equally big success in our country as well. Recently, the Japanese automaker has said that from now on it will focus primarily on premium vehicle segments in India. in-line with this approach, soon it will launch the Yaris mid-size sedan in India. The RAV4 will be the perfect product to further enhance this strategy in our country. India has shown a lot of admiration for utility vehicles from Toyota. The Fortuner and the Innova are the perfect examples of this.

2018 toyota rav4 rear profile

The 2018 iteration of the Toyota RAv4 comes with a very striking exterior profile. It is based on the automaker’s TNGA (Toyota New Global Architecture) platform. This is the same underpinning which is also used in the new Camry, Prius and the C-HR. With this update, the SUV comes with a slightly longer wheelbase, however, the overall length of the SUV is slightly reduced. The cabin of this SUV is very plush. Something which the Indian buyers will like. In addition to this, it comes with an all-black colour scheme. Consequently, making it look very sporty.

Also Read: 2018 Toyota Rush Launch Date In India, Expected Price And Other Details

The 2018 Toyota RAV4 comes with a host of features. It gets LED headlamps and tail-lamps, a roof-mounted spoiler, 19-inch alloy wheels along with a dual-exhaust system. The SUV offers a 7-inch touchscreen infotainment system. It comes with Toyota’s Entune 3.0 sound system. Furthermore, it comes with connectivity options like the Apple Car Play, Android Auto and even Amazon Alexa. In addition to these, the RAV4 comes with a host of safety features as well. These include forward collision warning, dynamic cruise control, steering assist to name a few.

toyota rav interiorUnder the hood, the Toyota RAv4 comes only with a petrol engine. This is in-line with the automaker’s strategy to phase out diesel engines from its line-up by the end of 2018 internationally. The motor is a 2.5-litre four-cylinder unit. It comes with an eight-speed automatic transmission as standard. In the international markets, the SUV comes in a Hybrid variant as well. Expect the prices to be in the range of INR 14 lakh to 18 lakh, if the RAV4 comes to India.

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  1. The price structure Toyota always on the higher side. If they can sell @15 lakhs will be ok otherwise many brands are available in the same segment with a reasonable mileage. Or will go for Innova with 7 & 8 seater.

  2. Having read the article and given to understand from other sources the ground clearance of RAV4 is only 177 mm compared to other competitors and will be a major drawback though other features are attractive. Others provide 198 mm to 210 mm ground clearance on similar segments. Hope Toyota could have improved it. However, if the price tag is within the bracket of 10 – 16 lakhs Toyota might be successful. We have better offers from Jeep Compass, Renault Duster and Hyundai Creta for Indian buyers. KIA is also focusing Indian market now.

  3. Yesss perfect car for long drive because I Drive RAV4 Hybrid Fully automatic in Iceland June 2018 Full Ring Road ie. 1800 km. From Keflavik to blue lagoon to Selfoss to skogar to Hofn to Akueyri to Gullfoss and back. Awesome car smooth ride very much comfortable. I am eager to waiting for launch. Satying in India.


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